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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Was it a “December to remember” for luxury automakers in 2015?

At the start of December we released an infographic that spotlighted auto industry trends related to the time period from Black Friday to New Year's Day – one of the top selling periods for the entire industry – especially for luxury vehicles.

Combined data from Oracle DLX and IHS Polk reveals that in 2014, luxury automakers increased their market share by 21% in the final 5 weeks of the year.

2015 numbers confirm that the trend continued this year. 2015 auto sales set a record at 17.39 million cars sold, breaking the previous high of 17.35 million.

The growth spanned many luxury brands like Lexus, Infinity, Audi, BMW and Mercedes-Benz.

Auto marketers now have an unprecedented opportunity to reach luxury car buyers.

Stay tuned for more car content during the upcoming President’s Day holiday when we dedicate the entire week to data-driven marketing trends in the auto industry. 

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Photo: S_Photo/Shutterstock

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