The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

How to boost campaign ROI with relevant travel audiences

According to Deloitte’s 2017 Travel and Hospitality report, global business travel spending reached a record-breaking $1.2T in 2015, up five percent from the year before. 

Travel customers on the whole are making more purchase decisions on their mobile phones, more purchases in apps and targeting younger generations to build their brands.

With so many channels, options and paths to purchase, it’s critical that marketers stay relevant and deliver their messaging at the right time to the right audiences in order to capture their share of the trillion dollar travel marketplace.

That’s why we’ve teamed up with Visa Advertising Solutions to identify high performing segments that are made up of in-demand audiences to help boost travel campaigns and beyond. 

Check out this infographic to learn more about the purchase patterns of four valuable travel audience groups: Frequent Travelers, Online Travel Bookers, Luxury Travel Bookers and Cruisers.

The stats we’ve uncovered will help travel marketers better understand who they’re targeting and why, for more effective sales results.

What are you waiting for? Download our Travel Audiences infographic now to understand how to take your travel campaign to the next level.

About Visa Advertising Solutions

Visa Advertising Solutions is a set of tools that help advertisers improve digital ad measurement and effectiveness. More than 100 top U.S. advertisers use Visa Advertising Solutions through Oracle Data Cloud. Read more about Visa and Oracle.

Contact The Data Hotline for answers to your travel audience questions. (What's The Data Hotline?)

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Image: Shutterstock

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