The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Black Friday vs Cyber Monday: Visa shopper trends revealed

Marketers know that Black Friday has traditionally been the preferred shopping day of the holiday season.

In fact, you may have even personally gotten a great deal from your own wish list while in-store.

But in order to stay on the cutting edge of consumer demand, marketers need to be aware of changing shopping trends.

Without understanding what’s working and what isn’t, a campaign can get left behind. That’s why Oracle Data Cloud teamed up with Visa to reveal these holiday shopper shifts, giving you the insights you need to take on one of the most important spending seasons of the year.

Consumer data drives answers

Visa data reveals that last year, Black Friday was no longer the number one shopping day for consumers – in fact, it wasn’t even the highest preferred day two years ago.

In 2014, Black Friday was ranked fourth in shopping days of the holiday season by payment volume – but that was before dropping to 13th place in 2015, according to Visa’s 2015 Holiday Spending Recap.

So, if Black Friday is not the most important day on consumers’ minds this shopping season, what has taken its place? How does online shopping compare to offline? And just who are these holiday shoppers – what do they buy and how can we target them more effectively?

We have answers to these questions and more – a winning game plan for your campaign.

Download our Holiday Shopper Shifts Infographic for all the insights and make this holiday one for the record books.

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