Marketers know that Black Friday has traditionally been the preferred shopping day of the holiday season.
In fact, you may have even personally gotten a great deal from your own wish list while in-store.
Consumer data drives answers
Visa data reveals that last year, Black Friday was no longer the number one shopping day for consumers – in fact, it wasn’t even the highest preferred day two years ago.
In 2014, Black Friday was ranked fourth in shopping days of the holiday season by payment volume – but that was before dropping to 13th place in 2015, according to Visa’s 2015 Holiday Spending Recap.
So, if Black Friday is not the most important day on consumers’ minds this shopping season, what has taken its place? How does online shopping compare to offline? And just who are these holiday shoppers – what do they buy and how can we target them more effectively?
We have answers to these questions and more – a winning game plan for your campaign.
Download our Holiday Shopper Shifts Infographic for all the insights and make this holiday one for the record books.
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