Marketers can learn some valuable, data-driven lessons from Vindicia, a leader in subscription billing.
Vindicia processes more than $24.8B globally and generates over $90MM in annual incremental revenue for the clients they work with, including BBC, Lionsgate, Comic-Con International, TransUnion Interactive, Allrecipes, IAC, Vimeo and Texture.
By developing an omni-channel approach to their campaigns, Vindicia found account-based marketing (ABM) success on a global level. But how exactly did they do it?
We've got seven key takeaways from Vindicia’s campaign success to help other marketers.
Location, location, location. Plan ahead. Leave time to optimize your account selection by creating localized account lists to reflect priority audiences to help achieve your objective.
Whether it’s clicks, leads or brand awareness, make sure you’re strategizing and setting campaign goals for each creative and channel to have optimization benchmarks.
Find a partner that completes your data picture. Vindicia teamed up with Oracle Data Cloud and Kwanzoo to reach their target audiences across the globe. Using both cookie and IP targeting resulted in global campaign success.
For all seven tips, view the full case study.