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Oracle Data Cloud Blog

7 Key takeaways from Vindicia’s global ABM success

Marketers can learn some valuable, data-driven lessons from Vindicia, a leader in subscription billing.



Vindicia processes more than $24.8B globally and generates over $90MM in annual incremental revenue for the clients they work with, including BBC, Lionsgate, Comic-Con International, TransUnion Interactive, Allrecipes, IAC, Vimeo and Texture. 

The company set out to increase their brand awareness and maximize reach and engagement across key target accounts, while partnering with Kwanzoo and Oracle Data Cloud to drive success.

By developing an omni-channel approach to their campaigns, Vindicia found account-based marketing (ABM) success on a global level. But how exactly did they do it?

We've got seven key takeaways from Vindicia’s campaign success to help other marketers.

1) Make savvy account selections—both at home and abroad

Location, location, location. Plan ahead. Leave time to optimize your account selection by creating localized account lists to reflect priority audiences to help achieve your objective.

2) Establish strategic KPIs upfront

Whether it’s clicks, leads or brand awareness, make sure you’re strategizing and setting campaign goals for each creative and channel to have optimization benchmarks.

3) Pick your partners wisely

Find a partner that completes your data picture. Vindicia teamed up with Oracle Data Cloud and Kwanzoo to reach their target audiences across the globe. Using both cookie and IP targeting resulted in global campaign success.

For all seven tips, view the full case study.

Read this next: Our downloadable ABM eBook

Got data-driven questions? Contact The Data Hotline today. (What's The Data Hotline?)

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Image: Shutterstock

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