To kick off this month’s edition of the Data Drop, we’re featuring a video meant to inspire you. Whatever corner of the industry you’re in – whether you are with a brand, an agency, a publisher, or work for a technology platform – we are passionate about helping you unlock your potential and drive better business outcomes.
Whether you are a high-end retailer, organic food manufacturer, or foreign car importer, see how to reach these valuable consumers.
Media consumption habits:
Vehicle purchasing habits:
In digital advertising, dealing with IVT is a given. But tracking IVT effectively is not.
Based on Moat Analytics benchmarks, more than 89% of channels have less than a 10% IVT rate. However, more than 30% of the rest have more than a 20% IVT rate. This is high, as latest reports show the average rate of invalid traffic in programmatic advertising is around 10-15%.
An increasingly important conversation happening in digital advertising is ad fraud. At Oracle Data Cloud, we take this issue very seriously because trust is important to us. So, how can you detect mobile ad fraud and differentiate it from non-devious types of invalid traffic?
Brand safety can be a tricky business. Yet one of the most important jobs for a marketer is to make sure their messages aren't bad for business. Here is a quick checklist for a solid brand safe strategy.
Get more in-depth information about the intricacies of brand safety and the Oracle Data Cloud contextual intelligence technology in our special Brand Safety blog series.
These audiences are based on purchase behaviors and interests around spring cleaning. They include offline activities like consumer spending during springtime, plus online behaviors such as visiting seasonal web pages. Here's a sampling of our Spring Cleaning audiences:
Oracle travel audiences include consumers interested and in-market for air travel, hotels, rentals, cruises, and vacation packages.
Warm weather is just around the corner. To help you prepare, V12 offers high-performing seasonal audiences created from robust 3rd party data assets including 215+ million consumer contacts with full addresses, 186+ million VINs, 300 million monthly cookies, and 1,900 audience segments. Sample spring cleaning and summer travel audiences include:
We recognize the challenge of identifying the right data to use in your business. It’s hard to know who to trust and what's right for you. To make things easier, we identified the industry’s leading data providers and listed them in our Premier Data Provider program. This program is a select group of 18 providers based on favorable brand equity, unique data assets, and differentiated solutions.
Oracle Data Cloud and MediaMath have worked together for years to offer best-in-class solutions to digital advertisers. We joined forces to offer MediaMath Contextual Powered by Oracle, a pre-bid targeting solution that allows you to put your brand messages in the most relevant, timely environments.