The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

The Pulse: Get best practices for cross-platform measurement, learn what you miss with a blocklist, and more

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

5 Steps for Effective TV and Digital Campaigns Using Cross-Platform Measurement; Guide

Learn how to break down one of the most significant barriers in advertising—connecting and rationalizing fragmented data across multiple channels—in this 5-step guide.

Visualizing Reach: Creating relevance in an omni-channel world; Infographic

One of the biggest challenges that brands face today is connecting many different consumer touchpoints in coordinated, cross-channel ways. In an infographic collaboration with Xaxis, we illustrate how omni-channel strategy can create relevance and achieve specific brand objectives.

Mobilizing Cross-Platform Measurement; Video Series

In this new video series, learn how Moat Reach enables you to uncover new insights and promote informed decision-making by walking through typical campaign use cases.

5 Best Practices for Results-Driven Measurement; Infographic

To measure true campaign success in advertising is to go beyond baseline metrics and harness advanced signals to discover what is working and what is failing. Check out this infographic to get the 5 best practices for results-driven ad measurement.

What You Missed with a Blocklist: Coronavirus; Infographic

To illustrate how ineffective blocklists are, and why it's essential to implement solutions that cater to your brand's subjectivity, we’re kicking off our What You Missed with a Blocklist series. First up on the list of terms: Coronavirus.

Thought Leadership

In A Year of Data Disruption, Oracle Places Its Bets; AdExchanger Podcast

Our EVP Rob Tarkoff sat down with AdExchanger's executive editor, Zach Rodgers, to discuss a year of disruption, digging into where we're headed on brand safety, contextual targeting, the future of identity, and more.

We Will Overcome Ad Identity Challenges; Beet.TV Interview

Industry changes and global events underscore the urgency for increased transparency in the digital media ecosystem. Chris Langel, our VP and General Manager of Measurement, shares more in his Beet.TV/MediaMath interview.

How one botnet evolved its fraud to elude detection and steal revenue; Digital Content Next

When it comes to cheating advertisers out of their ad spend and stealing revenue from publishers, fraudsters are upping the ante. Hear from Sam Mansour, Principal Product Manager, Moat Analytics, as he explains how our researchers were able to track and pinpoint a sophisticated operation as it morphed.

Did You Hear?

Time Equals Money: Moat Outcomes Gives Advertisers Fast and Actionable Measurement of Real-World Business Results

When measuring the impact of a campaign, you have to be quick to keep pace with the demands of running a business. That's why we're thrilled to expand our Moat by Oracle Data Cloud measurement suite to include Moat Outcomes, an always-on platform that's changing the measurement game. With Moat Outcomes, causal measurement becomes more agile and responsive, providing marketers with real-world business results from their ad campaign in as little as 10 days.

Introducing Inventory Types with Reddit

We’re excited to share the news that Reddit, Inc. has launched Inventory Types, a new feature for advertisers that gives them the freedom to choose from three tiers of inventory based on their individual campaign objectives, brand safety, and targeting goals! Oracle Contextual Intelligence powers the third tier, offering the strictest brand safety measures with more controlled reach.

IAB Tech Lab Board Members Call on Industry to Support Open Standards

We’re working towards privacy-centric solutions for addressable digital media with the IAB Tech Lab and other industry leaders. Read more about the initiative and how it supports an open ecosystem, and technical standards that fuel innovation in content and services while offering consumers transparency, choice, and control across all their experiences.

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