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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

The Pulse: The future of identity, getting the most from your holiday campaigns, and more

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

Rob Tarkoff on the future of identity, Zoom, and the convergence of adtech and martech in 2020 and beyond; Blog

Get Oracle Data Cloud EVP Rob Tarkoff's thoughts on how Zoom is a great equalizer, what context means for the future of addressable marketing, and how Oracle is strategically placed to help the industry navigate a dynamic market.

Adtech leaders share the top three tips to maximize your 2020 holiday campaigns; Blog

Despite the uncertainty of 2020, there’s still much to gain from this holiday season if you apply the correct insights and strategy. To help you maximize your campaigns to the fullest, we’re sharing three trends and three sets of tips from leaders across the adtech industry.

The challenges with current lift measurement and how to fix them; Blog

In an era of budget constraints and continual shifts in consumer behavior, you cannot afford to wait for actionable data and potentially squander your precious ad spend. In this blog, we talk about why common lift measurement solutions don’t work and how to take your strategy from frustrating to functional.

Thought Leadership

Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing; Beet.TV

Samantha Jacobson, Oracle Data Cloud’s VP of Strategy and Business Development, shares her insights on the future of identity in digital advertising in her interview with Beet.TV.

Privacy Panel: This Way Forward; Lotame Solutions, Inc.

Rich LaBarca, Oracle Data Cloud’s VP of Product for Identity, joined leaders from Lotame and IBM Watson for a thought-provoking discussion on our industry's future. Discover how we can continue to align current practices with consumer trust while maintaining reach and building relevant customer journeys

Oracle Virtual Road Trip; Oracle

On the Oracle Road Trip, hear how VICE Media is continuing to push the envelope and how they’re working with us to deprogram advertising keyword bias and ensure that quality journalism about society’s pressing issues gets the exposure it deserves.

Did You Hear?

The path towards audio measurability and transparency

Pandora aims to create holistic audio measurement capabilities to help advertisers better analyze their campaigns. Learn more about our collaboration to launch a first-to-market robust audibility initiative.

TVision’s Advanced Audience Projections powers person-level ad measurement

TVision just launched Advanced Audience Projections, which helps measurement companies track TV ad reach at the person-level. Read how Moat by Oracle Data Cloud, Xandr, and iSpot.tv are using the tool to augment their measurement capabilities.

Announcing general availability for the Open Measurement SDK

MoPub just announced the general availability of the IAB Tech Lab's Open Measurement initiative! We're thrilled to be a part of this industry's advancement as we've worked with MoPub to unlock measurement across this format. Learn more.

Criteo integrates with Oracle Data Cloud to strengthen brand safety capabilities for marketers

Criteo has joined forces with Oracle Data Cloud, leveraging Contextual Intelligence to strengthen its brand safety offerings for marketers. Criteo's AI Engine is now integrated with Oracle to provide real-time content review and classification pre-bid to clients across brand-suitable categories. Read more.

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