Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Get Oracle Data Cloud EVP Rob Tarkoff's thoughts on how Zoom is a great equalizer, what context means for the future of addressable marketing, and how Oracle is strategically placed to help the industry navigate a dynamic market.
Despite the uncertainty of 2020, there’s still much to gain from this holiday season if you apply the correct insights and strategy. To help you maximize your campaigns to the fullest, we’re sharing three trends and three sets of tips from leaders across the adtech industry.
In an era of budget constraints and continual shifts in consumer behavior, you cannot afford to wait for actionable data and potentially squander your precious ad spend. In this blog, we talk about why common lift measurement solutions don’t work and how to take your strategy from frustrating to functional.
Samantha Jacobson, Oracle Data Cloud’s VP of Strategy and Business Development, shares her insights on the future of identity in digital advertising in her interview with Beet.TV.
Rich LaBarca, Oracle Data Cloud’s VP of Product for Identity, joined leaders from Lotame and IBM Watson for a thought-provoking discussion on our industry's future. Discover how we can continue to align current practices with consumer trust while maintaining reach and building relevant customer journeys
On the Oracle Road Trip, hear how VICE Media is continuing to push the envelope and how they’re working with us to deprogram advertising keyword bias and ensure that quality journalism about society’s pressing issues gets the exposure it deserves.
Pandora aims to create holistic audio measurement capabilities to help advertisers better analyze their campaigns. Learn more about our collaboration to launch a first-to-market robust audibility initiative.
TVision just launched Advanced Audience Projections, which helps measurement companies track TV ad reach at the person-level. Read how Moat by Oracle Data Cloud, Xandr, and iSpot.tv are using the tool to augment their measurement capabilities.
MoPub just announced the general availability of the IAB Tech Lab's Open Measurement initiative! We're thrilled to be a part of this industry's advancement as we've worked with MoPub to unlock measurement across this format. Learn more.
Criteo has joined forces with Oracle Data Cloud, leveraging Contextual Intelligence to strengthen its brand safety offerings for marketers. Criteo's AI Engine is now integrated with Oracle to provide real-time content review and classification pre-bid to clients across brand-suitable categories. Read more.