Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Tune into Moat by Oracle Data Cloud’s IVT Product Principal, Sam Mansour, as he explores insights into the world of modern Invalid Traffic detection, one of digital’s fundamental and often misunderstood challenges.
In this webinar, Derek Wise, Oracle Data Cloud’s Chief Product Officer, discusses how advertisers can better identify brand suitable environments and why that exercise is more important than ever.
With remote work accelerating, the stay-at-home societal shift creates implications for marketers. Hear from Derek Wise in Adweek on how advertisers should pivot to adjust to this new fragmented world of devices and distractions.
The holy grail of campaign measurement is people-based analysis across all channels. In this Digiday piece, Kevin Whitcher offers 5 tips to help you reach relevant audiences and gain that universal view of your customer from television to digital.
How did an ad fraud scheme leverage a popular game to cash in for its operator? Sam Mansour details how the Moat by Oracle Data Cloud team made the discovery through their work detecting invalid traffic. Hear about the compelling work Moat is doing to curb fraud and protect the industry from non-human traffic.
How will the industry adapt once 3rd party cookies are completely deprecated? Check out this informative Q&A and get intel on privacy trends, regulation, and walled platforms, as well as proposed solutions for a cookie-less future.
In the series, 'Navigating Accelerated Change,’ Beet.TV sits down with thought leaders across the industry to see how they are adapting to the rapidly changing world of marketing and media. Hear from Oracle Data Cloud’s Michelle Hulst as she dives into three ideas that marketers need to think about as we venture into a new normal.
Brand safety has dominated the conversation in digital advertising for years, but what’s the difference when it comes to brand suitability? Digital Content Next paired up with our VP of Measurement, Chris Langel, to get the details on why brand suitability is critical for both publishers and advertisers.
Achieve cross-channel clarity with Moat Reach, a new offering from Moat by Oracle Data Cloud. Unlock measurement insights on audience reach and frequency across your entire portfolio.
Learn more about this groundbreaking new solution here.
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