The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
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The Pulse
June 29, 2020
The Pulse: Measuring what matters from TV to digital, how much ad traffic is invalid, and more
Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Flagship Content
Is anybody out there? Measuring what matters from TV to digital: Digital While Distancing Webinar; Oracle Data Cloud
Find out why gaining a universal view of the customer from television to digital is crucial to increasing campaign efficiency. Watch our on-demand webinar featuring Kevin Whitcher, our VP of Product Management; and Robert Bareuther, SVP of Business Development at iSpot.tv.
How much ad traffic is invalid? Moat quarterly benchmarks break it down: Infographic; Oracle Data Cloud
In this infographic, we explain the rates of invalid traffic across key regions and identify which media types are most vulnerable; plus, we offer tips to help advertisers and publishers catch and prevent invalid traffic.
How to measure consumer attention: A step-by-step guide; Oracle Data Cloud
Go beyond baseline verification metrics. Learn how to measure attention across mobile, display, video, and branded content with an easy-to-use formula.
Thought Leadership
Optimizing audience measurement across platforms: 5 questions to ask; Oracle Data Cloud
Millions of US adults are working from home, contributing to the rise in video consumption. Reaching your targeted audience across devices is more important than ever. We’ve created a checklist to help guide optimization in your cross-platform audience measurement strategy.
Why context matters now more than ever for brand safety and suitability; Oracle Data Cloud
True context gives marketers insight into how the content ecosystem is evolving, and enables them to see trends emerging that can either pose a risk or an opportunity for brand campaigns. Learn why this is so important in today’s environment.
Did You Hear?
Moat by Oracle Data Cloud is proud to announce that our collaboration with Teads has been recognized with the Digiday Award’s Best Video Ad Tech Innovation. With Moat’s help, Teads has helped clients achieve 100 percent viewability. To get ahead of the pack, advertisers need the tools to measure and build smarter campaigns.
Learn more about this award-winning collaboration here.
Publishers Clearing House (PCH), a leading entertainment and commerce organization, announced a new collaboration with Moat by Oracle Data Cloud to measure video and display traffic. Moat is excited to offer high-quality consumer advertising and deliver PCH’s guarantees to their customers by providing tools that assure them that their ads are seen by real customers and have the intended impact.
Learn more about this collaboration here.