The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

The Pulse: How brand safety is evolving, brand suitability best practices, and more

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

The Future of Brand Safety and Suitability: How Context Is Evolving; Adweek Webinar

A rapidly changing digital landscape underscores the need for brands to assure their ads won’t appear in unsafe, inappropriate, or tone-deaf environments. Watch our webinar with Goodway Group and Adweek that dives into what brand suitability means today, why accuracy matters, and how to leverage the latest technologies to keep your brand safe while increasing scale.

The Digital Marketer’s Guide to Contextual Insights and Trends; Guide

As the digital marketing world moves away from traditional targeting practices, understanding how context works and the benefits it can deliver through proper application is going to be critical. Learn everything you need to know about context-based insights and trends, and why they matter.

Thought Leadership

3 Attention Metrics That Measure Branded Content; Oracle Data Cloud

For branded content, the measurement focus is on engagement with content, which can be measured by looking at three key metrics: Active Page Dwell Time, Scroll Rate, and Scroll Depth. Learn more about them.

Everything You Need to Know about Context-Based Insights and Trends; Oracle Data Cloud

Gain an understanding of how context works, and learn to decipher and leverage insights and trends to inform your digital campaign planning and activation.

Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe; IAB Europe

The IAB Europe Quality & Transparency Taskforce penned this guide to educate and provide brand safety and brand suitability definitions that span Europe. Additionally, it includes key considerations, best practices, and case studies to help all players in the digital marketing industry ensure they’re advertising in brand-safe environments.

What Happens When Contextual Targeting Lacks Context?; IAB UK

For contextual targeting to work effectively—providing optimal protection and opening up available inventory—context needs to do the heavy lifting. Our Director of Activation Partnerships, Andreas Dooley, explores this topic in his latest article.

Did You Hear?

We’re proud that Oracle has been honored by Adweek “Readers’ Choice: Best of Tech” Awards for three category wins: DMP, Measurement & Analytics, and Brand Safety/ Verification! Our CEO, Rob Tarkoff, shares more.

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