The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
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The Pulse
January 28, 2020
The Pulse: AdTech trends for 2020, exposing the largest ad fraud scam in digital history, and more
Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Thought Leadership
How Advertisers Can Generate Rewards, Not Risk, from User-Generated Content; AdAge
Reducing budget cuts is a priority for every advertiser. Andrew Smith shares how advertisers can use context-based tools to unlock user-generated content (UGC) opportunities.
2020 and Beyond: What's Next for Display Advertising?; ExchangeWire
Digital advertising has grown tremendously since first rolling out 25 years ago. Check out Ben Geach’s quote on the trends that are driving growth in this space.
The Future of Measurement: What Lies Ahead for Digital Marketers in 2020 and Beyond; Digiday
With an expected spend of £16.21 billion in the UK this year, 2020 brings new trends and opportunities for digital advertisers. Matt Kopera breaks down what lies ahead for digital marketing in 2020 and beyond.
The "Millennial Mom-ager"; Retail Touchpoints
Millennial moms are a huge focus for advertisers, as they hold the strongest household purchasing power. Megan Margraff shares tips to drive results when reaching this coveted group.
Oracle's Consumer Insights to Identify Prospects Based on Best Customers' Traits; MarTech Advisor
Gaining new customers is a top priority for retail marketers. Learn how we’re teaming up with Oracle Retail to help retailers find their best future customers using advanced data science.
How Oracle's Rob Tarkoff Will Win the Next Stage of Data and Ad Tech; AdExchanger
Rob Tarkoff, Executive Vice President, CX and Oracle Data Cloud, shared insights on customer data and the state of the advertising and marketing technology ecosystem in 2020 at AdExchanger’s Industry Preview. Read about a few of his touchpoints.
5 CMO Priorities for 2020; Forbes
Consumers are no longer intrigued by product features and pricing incentives. Brands must provide an emotional connection and personal experience if they want to win over a customer. Find out what 5 CMOs are focusing on for the year.
One Year Later: DrainerBot Exposed—an Audio Event about Ad Fraud; Oracle Data Cloud Blog
There’s no doubt advertisers and publishers are affected heavily by ad fraud, but consumers are not immune. In this audio event, discover how a massive mobile ad fraud operation wreaked havoc on consumers and advertisers and how the Moat team uncovered it all.
The Data Drop
In our latest Data Drop issue, we deliver audience insights that promise optimized campaigns and greater scale. Read on to learn:
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- Which audiences to add to your campaign for the Big Game in February
- How the CCPA differs from GDPR, and how it affects advertisers
- How to capture and measure attention on OTT and CTV devices
Want more Data Drop? Subscribe!
Did you hear?
Samba TV teamed up with Moat by Oracle Data! Samba TV, the leading provider of global TV data and audience analytics, integrated with Moat to measure viewability and invalid traffic across its connected TV impressions. Moat helps top advertisers and publishers measure and drive attention across trillions of ad impressions and content views. This allows advertisers to avoid IVT, improve viewability, and better protect their media spend. Read more about why Samba TV trusts Moat.
Catch us near you!
Want to catch us in person next month? Here’s a list of events we’ll be attending. Let us know if we’ll see you there!
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IAB Annual Leadership Meeting – February 9–11, 2020, Palm Desert, CA, USA
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Oracle OpenWorld Europe – February 12–13, 2020, London, UK
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Digiday Publisher Summit – February 12–13, 2020, Kyoto, Japan
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Digiday Media Buying Summit – February 25–27, 2020, Palm Springs, CA, USA
We’re hiring
We’re looking for innovators to join our team to help us solve the most exciting and challenging issues in ad tech. Could that be you? Check out some of these open positions at Oracle Data Cloud:
Employee Engagement Manager – New York, NY
Product Marketing Manager – Broomfield, CO
Event Manager – London, UK
Full-Stack Engineer – Reston, VA