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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

The Pulse: Navigating a cookie-less future, the secret to a brand-safe 2020, and more

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

Navigate Marketing in a Cookie-Constrained Future; Webinar

Learn how to operate successfully in a cookie-less future by attending our upcoming webinar.

Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success; Guide

What are the questions to ask when measuring the impact of a digital campaign? Get a full list by downloading our free guide and learn how to go beyond ad verification.

Media Transparency Report; Moat Benchmarks

The Moat Media Transparency Report covers benchmarks for the most important digital ad metrics including baseline Invalid Traffic (IVT), viewability and attention-based metrics like Interaction Rate and Audible and Visible on Completion.

 

Thought Leadership

Disneyland Paris uses contextual intelligence to help families find fun; Case Study

Learn how Disneyland Paris used contextual intelligence to reach the right audiences at scale, ultimately helping traveling families find magical fun.

Recapping AdExchanger Industry Preview with Rob Tarkoff, EVP, Oracle CX and Data Cloud

What’s next for AdTech and MarTech in 2020? We caught up with Rob Tarkoff to get his insights. Watch the video or read the transcript from his panel!

What’s the secret to winning a brand safety strategy in 2020?; The Drum

Hear from Derek Wise, VP of Contextual Intelligence, as he explores how blacklisting falls short, why custom brand safety is the answer, and understanding true context for brands and beyond.

Defining the publisher of the future; DCN

David Constantino, Sr. Director of Sales, Advanced TV and Publishers, covers which factors are defining the publisher of the future and their success in the digital economy.

Creativity in a world of data: How can we use our minds to open up new opportunities?; ExchangeWire

How has the role of creative thinking changed in a data-driven world? Get Senior Director, Global Product Strategy, Ben Geach's thoughts in this ExchangeWire article.

Digital Ad Fraud Report 2020; eMarketer

Check out Mark Kopera, Head of Product, Moat Analytics, in this year's eMarketer's Digital Ad Fraud Report. The report covers topics such as how to protect yourself from monetary losses due to ad fraud and how to enhance ad verification in your campaigns.

The Data Drop

From Gen Z to the Tokyo Games 2020, this month’s Data Drop is covering advertising’s hottest topics. Read on to:

  • Get Contextual Intelligence insights for the 2020 Summer Games

  • Learn about the credit habits of Gen Z consumers

  • Discover how video advertising is getting safer and more effective online

Read it now.

Did You Hear?

JW Player, the world’s largest independent video platform, joined forces with Oracle Data Cloud to strengthen its video ad targeting solution. This integration enables brands to place relevant and suitable ads across JW Player’s video inventory using Oracle’s Contextual Intelligence segments, providing safe and effective context-driven video advertising at scale.

Read more about the announcement here.

We're hiring

We’re looking for innovators to join our team to help us solve the most exciting and challenging issues in AdTech. Could that be you? Check out some of these open positions at Oracle Data Cloud:

Catch us near you!

Want to catch us in person next month? Here’s a list of events we’ll be attending. Let us know if we’ll see you there!

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