Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Are you interested in seeing a breakdown by region of how your ads are performing against the industry? View our Q4 2019 Moat Benchmarks report.
Read how multinational telecommunications provider Etisalat was able to drive significant improvements across viewability, brand safety, and attention by partnering with their agency, Initiative, and armed with Moat by Oracle Data Cloud’s comprehensive dashboard of metrics.
Missed the Adweek Webinar we hosted on ad fraud and modern measurement technologies? It’s available on-demand for viewing at any time.
Advertisers are utilizing extensive keyword-based blocking of all content referencing the coronavirus. Read how advertisers and publishers can identify brand-suitable ad opportunities that align the best interests of all.
Measuring digital advertising campaigns is becoming increasingly important for advertisers, especially as results alter budgets and more advanced metrics become readily available. Here are the three major changes transforming the industry on measurement.
Measuring beyond ad verification is important when determining success in your campaigns. Implement these five best practices to ensure you don’t miss the mark.
June Cheung, Oracle Data Cloud’s Regional Director for Australia and New Zealand, covers how contextual targeting differs from the use of simple blocklists of keywords.
Taboola announced a collaboration with Moat by Oracle Data Cloud. This integration equips advertisers with the tools they need to make strategic ad spend decisions with outcome-based methods—an increasingly important capability in today’s advertising environment.
Read more about the announcement here.
We’re honored that Moat by Oracle Data Cloud has been shortlisted for the AdExchanger Awards in the Best Measurement/Analytics category! We’re also thrilled to be in such great company with Teads, whose submission was also shortlisted for our joint collaboration on 100% viewability on VCPM and CPCV buys. The winners will be announced soon!
Check out all the finalists here.
Connect with us virtually at the following upcoming events:
IAB Europe Virtual Programmatic Day – April 28 – We’ll be on the Post-Cookie Era Interactive Q&A, where panelists will explore the potential depletion of the 3rd party cookie and alternative tactics for the future. Register today!
Digital While Distancing – Join our experts at Oracle Data Cloud for this special webinar series for marketers. Learn key tactics to maximize campaign ROI, and get informed on today’s most pressing programmatic topics, such as IVT detection, brand safety and suitability, attention analytics, and more. Here are just a few, with more to follow:
Bots and Bogus Impressions Modern IVT and Safeguarding Spend (EMEA/JAPAC): 5 May – 10:00 GMT/17:00 SGT
Bots and Bogus Impressions Modern IVT and Safeguarding Spend (NA/LATAM): May 6 – 12:00PM EST/9:00AM PST
Why Contextual Intelligence Is Your Answer to Finding Brand-Suitable Environments Right Now (EMEA/JAPAC): 12 May – 10:00 GMT/17:00 SGT
Why Contextual Intelligence Is Your Answer to Finding Brand-Suitable Environments Right Now (NA/LATAM): May 13 – 12:00PM EST/9:00AM PST
From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement (EMEA/JAPAC): 19 May – 10:00 GMT/17:00 SGT