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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

The Pulse: The Q4 2019 Moat Benchmarks report, changes shaping the future of measurement, and more

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

How are your ads performing? Q4 2019 Moat Benchmarks 

Are you interested in seeing a breakdown by region of how your ads are performing against the industry? View our Q4 2019 Moat Benchmarks report.

Trusted partnership delivers digital transformation; Case Study 

Read how multinational telecommunications provider Etisalat was able to drive significant improvements across viewability, brand safety, and attention by partnering with their agency, Initiative, and armed with Moat by Oracle Data Cloud’s comprehensive dashboard of metrics.

Explore the new frontier of measurement: From ad fraud to attention; Webinar 

Missed the Adweek Webinar we hosted on ad fraud and modern measurement technologies? It’s available on-demand for viewing at any time.

 

Thought Leadership

The news industry needs advertisers’ support right now; Oracle Data Cloud

Advertisers are utilizing extensive keyword-based blocking of all content referencing the coronavirus. Read how advertisers and publishers can identify brand-suitable ad opportunities that align the best interests of all.

3 changes shaping the future of measurement; Oracle Data Cloud

Measuring digital advertising campaigns is becoming increasingly important for advertisers, especially as results alter budgets and more advanced metrics become readily available. Here are the three major changes transforming the industry on measurement.

5 best practices for measuring beyond ad verification; Oracle Data Cloud

Measuring beyond ad verification is important when determining success in your campaigns. Implement these five best practices to ensure you don’t miss the mark.

Adtech Q&A: Competently managing brand safety in times of crisis; IAB Australia

June Cheung, Oracle Data Cloud’s Regional Director for Australia and New Zealand, covers how contextual targeting differs from the use of simple blocklists of keywords.

 

Did You Hear?

Taboola announced a collaboration with Moat by Oracle Data Cloud. This integration equips advertisers with the tools they need to make strategic ad spend decisions with outcome-based methods—an increasingly important capability in today’s advertising environment.

Read more about the announcement here.

We’re honored that Moat by Oracle Data Cloud has been shortlisted for the AdExchanger Awards in the Best Measurement/Analytics category! We’re also thrilled to be in such great company with Teads, whose submission was also shortlisted for our joint collaboration on 100% viewability on VCPM and CPCV buys. The winners will be announced soon!

Check out all the finalists here.

 

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