The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • April 20, 2016

The proof is in the purchase. Period.

Marketers today know that customers now have have a multitude of brand exposure points throughout their sales journey – from impressions via digital to impressions in-store (and all the touch-points in-between).

It can be a crowded and sometimes disconnected ecosystem - so how can CPG marketers really prove that their campaigns are driving sales?

At Oracle Data Cloud, we believe that the proof is in the purchase. Targeting based on real purchases is not only beneficial – it’s essential for marketers to really know they’re reaching the right audiences, minimizing wasted spend and maximizing campaign effectiveness.

Learn more by downloading our high-res Purchase-based targeting infographic.

Purchase Based Targeting Infographic

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