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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Infographic: The evolution of brand safety and context in advertising

Kori Wallace
Content Manager

It’s 2020 and it’s a crazy world out there—online and off. That is why brands, publishers, and platforms are adjusting their tactics for navigating the wild west of digital. Thankfully, technology is advancing, making it possible to stay relevant while playing it safe.

In this infographic, we cover the evolution of brand safety and context in advertising and take a look at how the industry is using time-tested tactics and advancing them for the modern, complex landscape.

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