Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Missed Oracle Data Cloud at Advertising Week 2016? Watch Session Highlights, Here
If you’ve read our 3 Data-driven takeaways blog, you know that Oracle Data Cloud participated in a number of valuable sessions at Advertising Week. Whether you missed the event, or just want a refresher, you can now watch highlights from our data-driven sessions on YouTube.
When TV and Digital Merge, Good Things Happen
“Most of the foundational elements of advertising today are setting the stage for a digital, addressable, television landscape. At the core are data and cross-device methodologies,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
Venti Digital Video
Most US Digital Video Ads Will Be Transacted Programmatically this Year
About 60.0% of US digital video ad spending will be transacted through programmatic channels in 2016, as opposed to 39.0% in 2015, with YouTube leading the charge in growth. Learn more from eMarketer.
Facebook Leads Digital Marketing Spend for Retailers
According to the annual State of Retailing Online 2016: Marketing and Merchandising report, paid search and email marketing are at the top of mind for retail marketers’ customer acquisition efforts. Read more from Mobile Marketing Watch.
Social Espresso Shot
Pinterest Promoted Video lands in the UK
Starting this month, Pinterest now offers UK brands the chance to advertise with Promoted Videos. Previously only available to US brand partners, the new ad formatting is attracting big-name UK brands such as Hunter and their famous wellies. Read more from The Drum.
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