The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • May 23, 2016

The data brew - Week of May 23

Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.

Data Dark Roast

Is Search Dead?
“Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or growth,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.

The Truth About Cross-Device Data Quality
“Deterministic” isn’t the same as “true,” says John Dempsey, Senior Director, Oracle ID Graph, Oracle Data Cloud. Dempsey discusses cross-device accuracy in the industry when it comes to deterministic vs probabilistic. Read more via AdExchanger.

It's Time to Lose the Notion of Digital Marketing
If you’re in digital or traditional marketing, "It's all marketing," according to Indeed’s senior VP-marketing, Paul D'Arcy. AdAge explores what fuels Indeed's growth. Read more from AdAge.

Social Espresso Shot

Vine Stars Are Leaving for Facebook and Other Platforms
Vine stars are moving away from Twitter’s short video app, as well as marketers and ad buyers. But, why the exit? Read more from the Washington Post.

This is Pinterest's first ever TV ad
Pinterest aired its first ever TV ad on Monday, running on the UK’s Channel 4. The commercial from the popular social media site forms part of a seven-month campaign. Read more from Business Insider.

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Photo: magicoven/Shutterstock

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