Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Oracle Partners with Drawbridge
Oracle’s leadership in digital advertising and data has been strengthened by acquisitions of BlueKai, Datalogix and AddThis. Now, device identity firm Drawbridge announces a partnership with Oracle that enhances consumer ID capabilities by adding accuracy and reach. Learn more from AdAge.
For Visa, Marketing Technology Is About Making Data Actionable
eMarketer talks with Visa on how the role of MarTech has evolved in the last year and digital marketing business goals for 2016. Read the full interview at eMarketer.
5 Video Marketing Predictions To Guide Your Content Strategy
What’s next in video marketing? What technologies will become available to marketers, and how will consumer interests change? These five video marketing predictions from Forbes will help digital marketers in their quest for video strategy in 2016 and beyond. Read more from Forbes.
Are you still watching? Survey says 70 percent of Americans binge-watch TV
Data shows 70 percent of Americans watch TV shows back to back, binging an average of five episodes at a time, reports Deloitte. In addition, 31 percent of US TV viewers say they binge-watch every week. Learn more from Digital Trends. And get Oracle Data Cloud’s take on TV viewing in the modern age on our blog.
Social Espresso Shot
Facebook's New Insights Help Marketers Win Auctions & Help Users See Their Ads
Last week, Facebook is introduced “Delivery Insights,” a tool that will help brands understand how effective their promotions are in Facebook's ads auction. Advertisers hope the tool allows brands to create more competitive campaigns. Read more from AdWeek.