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Oracle Data Cloud Blog

The data brew - Week of June 6

Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.

Data Dark Roast

Edmunds Accelerates Audience-Based Buys With Oracle Data Cloud Partnership

Edmunds and Oracle Data Cloud join in multi-year agreement to help marketers connect with car shoppers throughout the buying cycle. Read more from AdExchanger.

My Relationship Status With Social Media: It's Complicated

“Social media can be many things,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. “I strive for authenticity — and sometimes, maybe most of the time, social media feels less than genuine.” Read more from MediaPost.

Most Small Businesses Are Discovered Online First

A recent study reports that one-third of US internet users learn about small businesses by researching online before showing up in person. Read more from eMarketer.

Media Macchiato

Why Live Streaming Should Be A Part Of Your Marketing Plan

Live streaming is more popular than ever in 2016. And with YouTube gaining more than 8 million views in 12 hours on its E3 stream, live streaming is fast becoming popular with companies eager to be a part of the action. Read more from Forbes.

Social Espresso Shot

Pinterest, in a Change, to Allow Affiliate Links

Pinterest has announced a policy change that allows users to insert affiliate links with their pins. The change could help merchants drive increased revenue through affiliate marketing programs. Read more from Practial Ecommerce.

The Data Brew - Your Source for Hot, Fresh Data News!

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: magicoven/Shutterstock

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