Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Edmunds and Oracle Data Cloud join in multi-year agreement to help marketers connect with car shoppers throughout the buying cycle. Read more from AdExchanger.
“Social media can be many things,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. “I strive for authenticity — and sometimes, maybe most of the time, social media feels less than genuine.” Read more from MediaPost.
Live streaming is more popular than ever in 2016. And with YouTube gaining more than 8 million views in 12 hours on its E3 stream, live streaming is fast becoming popular with companies eager to be a part of the action. Read more from Forbes.
Social Espresso Shot
Pinterest has announced a policy change that allows users to insert affiliate links with their pins. The change could help merchants drive increased revenue through affiliate marketing programs. Read more from Practial Ecommerce.