The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • June 6, 2016

The data brew - Week of June 6

Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.

Data Dark Roast

Edmunds Accelerates Audience-Based Buys With Oracle Data Cloud Partnership

Edmunds and Oracle Data Cloud join in multi-year agreement to help marketers connect with car shoppers throughout the buying cycle. Read more from AdExchanger.

My Relationship Status With Social Media: It's Complicated

“Social media can be many things,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. “I strive for authenticity — and sometimes, maybe most of the time, social media feels less than genuine.” Read more from MediaPost.

Most Small Businesses Are Discovered Online First

A recent study reports that one-third of US internet users learn about small businesses by researching online before showing up in person. Read more from eMarketer.

Media Macchiato

Why Live Streaming Should Be A Part Of Your Marketing Plan

Live streaming is more popular than ever in 2016. And with YouTube gaining more than 8 million views in 12 hours on its E3 stream, live streaming is fast becoming popular with companies eager to be a part of the action. Read more from Forbes.

Social Espresso Shot

Pinterest, in a Change, to Allow Affiliate Links

Pinterest has announced a policy change that allows users to insert affiliate links with their pins. The change could help merchants drive increased revenue through affiliate marketing programs. Read more from Practial Ecommerce.

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Photo: magicoven/Shutterstock

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