Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
Last week, Oracle Data Cloud and Snapchat announced their new partnership, proving the popular social media app’s ads are driving real-world sales. In fact, 92 percent of Snapchat ads from CPG brands drove higher in-store sales, Oracle Data Cloud research shows. Learn more from Bloomberg.
“In pre-Internet days you had to be a force. To be seen, you had to get on TV…These days, anyone with an iPhone and a creative spark can get online and go viral in minutes,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
Webbula recently announced their 200-million+ mobile device IDs are now available through Oracle Data Cloud’s BlueKai Marketplace. The integration expands Webbula’s current data offering to Oracle Data Cloud customers. Learn more from Webbula.
A recent study from Oracle Data Cloud shows visitors to DealerRater Dealer Profile pages are 3.5 times more likely to buy a vehicle than the average consumer measured by Oracle Data Cloud. Read more from DealerRater.
Social Espresso Shot
Compelling images and video help drive higher engagement, according to a recent study via eMarketer. This trend is in part fueled by popular visual platforms Snapchat and Instagram. Read more from eMarketer.