Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
A new partnership between Pinterest and Oracle Data Cloud was announced last week. Through the partnership, Pinterest is able to gain detailed insights into the offline effectiveness of Promoted Pins for CPG and retail businesses on the site. Read more from AdAge.
Last week, The New Face of Data was revealed at the Oracle Data Cloud Summit to a packed house at the Mandarin Oriental in New York. Missed the event? Company Creative Director Pete Louison has three key takeaways you need to know on our blog.
“Why do younger audiences communicate so much more with imagery than text, and what are the implications for advertisers?” asks Cory Treffiletti, VP Marketing, Oracle Data Cloud. Read more from MediaPost.
Social Espresso Shot
Snapchat is predicted to grow its user base by 27% in 2016, surpassing Twitter and Pinterest in the US for the first time, reports eMarketer’s forecast on mobile messaging apps. Read more from eMarketer.
These days, success on social media is often included against other factors when it comes to valuation of a brand. And in TV, even when branded channels don't attract the highest viewership, being a leader on social can help increase their value. Learn more from CBS News.