Welcome to The Data Brew! This weekly series highlights the latest in data-driven news and updates for marketers, all in one place.
Data Dark Roast
According to Google, one in two auto searches related to make or model are now happening on smartphones. To move more toward this trend, Google recently announced, “Model Automotive Ads,” the first search ad format that lets users swipe through images of cars they're curious about. Read more from AdWeek.
Millennials Are NOT The Enemy
“Millennials are not engaged because we’re not engaging them,” says Cory Treffiletti, VP Marketing, Oracle Data Cloud. “If you add up the sum total of everything written about millennials, you come to a possible conclusion that there's a war on media being waged by the millennial generation -- which is simply not true.” Read more from MediaPost.
Digital ad spending will make up 35.8% of total media ad spending in the US, just 1 percentage point below TV’s share, eMarketer estimates. Outlays on digital ads will top $68.82 billion in 2016, while TV spend aims to total $70.60 billion. Even with these estimations, no other media channel seems to halt TV’s US advertising dominance. Learn more from eMarketer.
Social Espresso Shot
Common Social Listening Mistakes (You’re Probably Making)
While social listening is one of the best ways to understand and engage with your audience, executing the right strategy isn’t always easy. Here are some mistakes to avoid, so that you focus on can leveraging data to optimize your decision-making. Read more via Oracle Social.