TV has undergone a major transformation, both in content and delivery of that content, over the past 80 years. From the first linear TV ad airing in the 1940s to personalized ads served programmatically via connected TV (CTV) and over-the-top (OTT), one thing remains consistent: consumer attention is the holy grail for all advertisers.
Research shows consumers are highly engaged with television as an entertainment medium. According to eMarketer, U.S. adults spent an average of more than 3.5 hours watching TV in 2019—and that’s not even accounting for streaming via a connected device. That leaves lots of time to tune into massive amounts of content, for which the demand is only increasing.
How much of a TV buff are you? If you’re anything like Kenneth Parcell from 30 Rock, these questions should be easy. Test your knowledge on some famous TV shows from the last few decades with this quiz.
Think you nailed it? Find out here.
Pressure is on! How many did you get right? Find out.
You really had to know your TV history for these ones. How'd you do?
Is an Elaine dance celebration in your future? Get the answers now.
Did you get a perfect score? Get the final answers.
Whether consumers are watching reruns on their mobile device or TV, it’s paramount the right people see your ads at the right frequency. Use Moat Reach to unlock the insights you need to gain a single view of your audience across platforms. Request a demo now.