The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • July 6, 2016

5 Ways to target Winter/Summer Games fans this season (and win campaign gold)

At this time of year, your customers are likely becoming more and more excited about a certain worldwide display of sportsmanship known as .

But what you may not know is exactly how to target these audiences. Just who are these fans, and what are their buying habits?

Don’t let these hurdles throw you. Our experts at The Data Hotline gathered 5 audiences that will get you the gold in no time:

1) Summer Games Followers

When in doubt, pinpoint the source. Our Summer Games Followers audience segment is made up of those whose purchasing habits suggest that they are watchers of the Summer Games: this audience purchases swimwear and basketball apparel, as are generally recognized as sports fans.

2) Patriotic Americans

Winter/Summer Games fans know that you just have to root for the home team. And for the USA, that means cheering on the whole country! This segment is made up of audiences who purchase Independence Day party gear, belong to the Armed Forces and purchase Americana home décor.

3) Sports fans

With all the athleticism on display, it’s a great idea to target this segment, made up of males who are interested in sports apparel, action movies, video games, collectibles and sporting events.

4) Fit Moms

Many famous athletes are also mothers, which is why our Fit Moms segment is a great one to target right now. This audience segment is made from customers who purchase athletic apparel, sports equipment & accessories for the family and who are interested in sports.

5) Fitness Buyers and Outdoor Sports buyers

Those who value fitness are also likely to also tune in to one of the many fitness events this season. Target purchasers of running shoes, road bikes, and exercise equipment for Fitness Buyers – but don’t stop there!

Target our Outdoor Sports buyers segment for those who purchase golf clubs, backpacks, skis & snowboards (don’t forget about those who are also fans of the Winter Games!).

This is just a sample of the audiences that Oracle Data Cloud has to offer. Contact The Data Hotline to get the full scope of what is available.

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Need data-related answers for your next marketing campaign or client partner? Contact 
The Data Hotline today. (What's The Data Hotline?) 

Photo: oneinchpunch/Shutterstock

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