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Oracle Data Cloud Blog

Target the millennial movie fan for blockbuster results

It’s a fair bet that you’ve seen at least one movie in a theater in the last year. Am I right?

Well, if you’re a millennial, your likelihood increases to an average of 5.1 movies a year. In fact, millennials see more movies per capita than any other generation. And movie-going millennials matter to your campaign bottom line, too.



Wondering about millennial audience targeting? We've got a great resource for you: The Data Hotline.

It’s not just movies that millennials love—this audience enjoys travel. According to the 2016 reports, The American Express Future of Travel and the American Express Spending & Saving Tracker, millennials are more optimistic, plan to travel frequently and spend more on travel than boomers in the next five years.

Millennial moviegoers are usually well dressed—purchasing higher-end luxury items at designer retailers. What’s more, their love of travel adds up to an active lifestyle, which means sports equipment is a must.

Now you can harness this audience’s spending power to drive campaign success – gain new insights into this group of high-end buyers and connect the dots to your movie-marketing efforts.

Download our full millennial moviegoers infographic to see exactly which items these movie buffs are buying, where they’re traveling to and which social channels they’ll be posting to on their journey.

Read our blog on the Hollywood Sequel Epidemic next.

Got data questions? Ask The Data Hotline today. (What's The Data Hotline?)

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook

Image: LuckyImages/Shutterstock

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Comments ( 1 )
  • amol joshi Monday, March 5, 2018
    alking about millenial love. Saathiya (Bollywood movie) was true to it time. When you meet the girl in a friend's wedding both have their careers in front of them and love marriage was a taboo. Where as Ok Jaanu (Bollywood movie) was totally different. Condident people, but unsure of love commitment phobic. As a romantic film maker, keeping up with millennial love can be super challengeing. Millennial grew up in an electronics filled, online, and socially networked world. millennial have just one mantra, follow your dreams. Millennial generation's confidence has been argued to spill over entitlement. Commitment phobia to Complicated relationships. Millennial have it all figured out, yet confused.
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