It’s a fair bet that you’ve seen at least one movie in a theater in the last year. Am I right?
Well, if you’re a millennial, your likelihood increases to an average of 5.1 movies a year. In fact, millennials see more movies per capita than any other generation. And movie-going millennials matter to your campaign bottom line, too.
It’s not just movies that millennials love—this audience enjoys travel. According to the 2016 reports, The American Express Future of Travel and the American Express Spending & Saving Tracker, millennials are more optimistic, plan to travel frequently and spend more on travel than boomers in the next five years.
Millennial moviegoers are usually well dressed—purchasing higher-end luxury items at designer retailers. What’s more, their love of travel adds up to an active lifestyle, which means sports equipment is a must.
Now you can harness this audience’s spending power to drive campaign success – gain new insights into this group of high-end buyers and connect the dots to your movie-marketing efforts.
Download our full millennial moviegoers infographic to see exactly which items these movie buffs are buying, where they’re traveling to and which social channels they’ll be posting to on their journey.