The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

How to target holiday party guests and hosts

The holiday season is upon us and for marketers that means time to target buyers of all kinds. 

From gifts to food, purchases both large and small brands must stand out during this busy season to capture the attention of shoppers.

Two audiences that capture a wide reach of buyers across many verticals are holiday party hosts and holiday party guests.

We created two audiences from 2015 online behavioral data to learn more about where they shop, what they shop for and how they share content.  To connect with these buyers, your message should resonate because each audience has different needs and interests.

For Party guests, outfitting themselves and their kids before hitting the party circuit is key. They use social media to share information about parties they’re going to, and they typically engage late into the night.

On the other hand, party hosts are more focused on getting the home ready for for their guests and making sure everything runs smoothly. During work hours, they look for recipes and use social media to find decorating ideas.

Learn everything you need to target these shoppers effectively by downloading our high res infographic.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.