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Oracle Data Cloud Blog

4 Data-driven ways to target back-to-school shoppers in 2017

Last year, shoppers spent over $75B on back-to-school products. If you’re planning a 2017 back-to-school campaign, you might be wondering:

What’s changed for back-to-school since last year and how can you maximize spend for 2017?

Not to worry – Oracle Data Cloud has the insights you need to ace even the most daunting back-to-school campaign challenges in one, sharable infographic.


Our goal is to connect you with the right buyers, helping your brand strike with the right message this season.

Here are four insights we’ve gathered on back-to-school shoppers, sure to help you take your campaign to extra credit level:

  1. Purchase behavior is driven by the age of the student (see how the children’s age determines both parent’s and student’s preferred shopping channel and what they are looking for at different life stages)
  2. Back-to-school impacts the whole house—not just the wardrobe (understand which items families are stocking up on this season outside of just new clothes, you’d be surprised!)
  3. When mom packs a school lunch for their kids, it’s healthy (know which types of foods and what brands moms choose most when packing their kids’ lunch boxes)
  4. As families send their kids back to school, they’re considering big purchases (target the right big-ticket item shoppers)

Download our back-to-school shoppers infographic now to gain access to the latest, data-driven tips to drive strong campaign results in 2017. 

Wondering about back to school audience targeting? We've got a great resource for you: The Data Hotline.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! (What's The Data Hotline?)

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