The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • March 13, 2015

Sport the right messaging during March Madness

In this week’s guest blog post Niveditha Viswanathan, Product Marketing Manager at InMobi Exchange, talks spring campaigns.

Reach the right user, with Oracle Bluekai segments on InMobi Exchange. Spring is almost here, though it might not feel like it yet.

With spring, comes much awaited March Madness - with office pools and brackets keeping interest sky-high. As our college teams put on their sporting gear, InMobi Exchange (IX) and Oracle BlueKai sport the right audience segments for brand advertisers.

InMobi Exchange offers well defined, curated, and customized audience segments, powered by Oracle BlueKai. These audience segments are adapted for all key calendar events, including March Madness.

Our audience segments on IX offer a targeted path to reach consumers with intent and brand affinity; efficiently and at scale. This March Madness, target specific audiences along with gamified ads that treat fans to their own mobile challenge.

Since we’ve enabled Oracle BlueKai audience segments on InMobi Exchange, we’ve witnessed strong interest from buyers. More than 50% of Oracle BlueKai audience segments have generated programmatic deals.

With the coming of Spring and various events, Oracle BlueKai segments will continue to garner interest and show strong performance. In addition, InMobi can further customize Oracle BlueKai audience segments for specific campaign objectives.

Interested in truly scoring with your advertising this season? Reach us at programmatic@inmobi.com

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