While the December holidays have traditionally taken on the bulk of retail shoppers’ attention each year, Oracle Data Cloud purchase data reveals that Valentine's Day ranks second place for shoppers that purchase high-end retail gift and food items.
Shoppers spoiling their Valentines in the month of February spend 1.64x the U.S. monthly baseline in the high-end retail gift category.
Closely behind Valentine’s Day shoppers are Mother's Day shoppers in the month of May, spending 1.62x the U.S. baseline.
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