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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

DLX Proximity: Because you shop where you live

Introducing DLX Proximity, a new Oracle Datalogix location-based audience category.

Target audiences based on proximity from home address to surrounding retailers using highly accurate, offline sources data.

Using address data on 110MM+ HHs and latitude/longitude coordinates of retail locations, we’ve built audiences that live within a five-mile shopping radius of each store.

DLX Proximity enables you to more effectively reach customers and prospects of retailers that matter:

  • Create a targeted shopper marketing program to drive traffic to specific retailers.
  • Eliminate waste by targeting only the households that matter; reach consumers who live within five-miles of key retailers.
  • Choose from over 30 syndicated segments or build a custom audience to meet your exact needs.

To learn more, view our DLX Proximity overview.

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