3 Data-driven strategies to win back-to-school shoppers in 2018

Last year, shoppers spent more than $83B on back-to-school supplies—that’s Billion with a B. How can you get a piece of that big spend? Get our back-to-school...

Data-driven marketing

2018 Retail marketing: What you need to know

We talk with Jen McIsaac, VP & GM, Retail & Restaurants, Oracle Data Cloud, about 2018 trends in the retail industry and their effect on digital marketers....

Data-driven marketing

Best practices for year-end retail ad spend

This week’s guest blog post is contributed by Sara Viard, Client Partner, Retail, Oracle Data Cloud. There’s a lot of pressure on Q4 end-of-holiday...

Data-driven marketing

For retailers, winning the holiday season is not enough

This week's guest blog post is contributed by Grace Zwaan, Head of Marketing for Oracle Data Cloud’s Retail, Restaurant & Travel verticals. Retailers pull out...


5 Keys to staying relevant in the age of Amazon and Whole Foods

This week’s guest blog post is contributed by Oracle Data Cloud’s Beth Curran, Director, Retail Strategy and Erica Monteith, Manager, CPG Retail. As a result of...


5 Simple steps to CPG retail holiday success

This week’s blog post is contributed by Oracle Data Cloud’s Erica Monteith, Manager, CPG Retail and Blake Eisler, Director, Client Solutions. Standing out in a...

Data-driven marketing

Avoid holiday campaign spending mistakes in 5 steps

This week’s guest blog post is by Nate Carter, Partner Development Lead, Oracle Data Cloud. With as much as 30 percent of retail sales coming during the months...


How data can supercharge your CPG holiday sales

Despite significant headwinds in food retailing led by deflation and decreased funding for EBT, grocery/supermarket sales grew 2.2% in 2016. With deflation...

Data-driven marketing

How to find retail marketing success this holiday

Jen McIsaac, VP & GM, Retail & Dining, Oracle Data Cloud, discusses the challenges facing retail marketers during the holidays and how marketers can find...


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