A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and advertisers can leverage these assets for audience creation, analytics and execution. Mobile DMPs can help solve unique challenges faced by mobile advertisers.
Oracle Marketing Cloud released a new white paper this week that addresses these challenges, "The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting."
This white paper uncovers how a robust mobile DMP can offer a holistic, cross-device view of your customers and how to leverage 3rd party mobile data assets to drive increased consumer engagement, including:
Driving maximum audience reach with access to 3rd party mobile interest, past purchase, demographic and geographic data.
Utilizing 3rd party mobile data for look-alike modeling to reach prospects based on your best existing customers.
Increasing scale by sending data to partners via integrations with ad networks, exchanges and media sites.