Data-driven marketers know that quality audience targeting is key to a successful digital strategy. This year, from targeting barbecue grillers for Labor Day to Back-to-School shoppers, holiday party hosts and more, marketers contacted our Data Hotline team to quickly meet crucial campaign goals.
To shed light onto the most popular campaign audiences for 2016, our experts at The Data Hotline share their most popular (and most unusual) audience requests.
In addition to our most-requested audiences, The Data Hotline team shared some of the more obscure requests:
If you’re considering a data-driven campaign in 2017, there’s no better place to start than by contacting our team.
“To help you achieve success, we will ask for campaign information such as your KPIs, seasonality, marketing objective and reach. This will allow our team to prepare solutions much more efficiently,” said Josh Harris, Manager, Partner Solutions, Oracle Data Cloud.
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