The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Our most-requested (and most unusual) audiences of 2016

Data-driven marketers know that quality audience targeting is key to a successful digital strategy. This year, from targeting barbecue grillers for Labor Day to Back-to-School shoppers, holiday party hosts and more, marketers contacted our Data Hotline team to quickly meet crucial campaign goals.

Our ability to help marketers find their way through our data marketplace also gives us insights into the latest industry trends.

To shed light onto the most popular campaign audiences for 2016, our experts at The Data Hotline share their most popular (and most unusual) audience requests.

Most popular:

  • Decision makers in B2B industries
  • Big-box store shoppers
  • International auto segments
  • CPG competitive targeting
  • Moms
  • Cosmetic purchasers
  • Alcohol drinkers

In addition to our most-requested audiences, The Data Hotline team shared some of the more obscure requests:

  • Organ donors
  • People with FOMO (Fear of Missing Out)
  • People interested in being a summer-camp leader
  • Fake-eyelash purchasers
  • People afraid to go to the gym

If you’re considering a data-driven campaign in 2017, there’s no better place to start than by contacting our team.

“To help you achieve success, we will ask for campaign information such as your KPIs, seasonality, marketing objective and reach. This will allow our team to prepare solutions much more efficiently,” said Josh Harris, Manager, Partner Solutions, Oracle Data Cloud.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Iakov Filimonov/Shutterstock

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