The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Oracle's key trends to watch from Cannes Lions 2017

As tens of thousands of people descended upon the seaside town of Cannes to celebrate the most creative and innovative content and technologies across advertising, Oracle Data Cloud welcomed guests to the Oracle Deck from across the globe to explore what data is making possible for brands, agencies and platforms alike. 

We explored themes around brand safety, creative and content optimization & measurement with leading organizations such as ESPN, General Mills, Hershey’s, RB, Flipboard, eMarketer and more. These brands gave us insights into the data-driven topics the conference was buzzing about.

Chief Innovation Officer and Co-Founder of eMarketer, Geoff Ramsey visited the Oracle Deck to talk about research trends eMarketer is capturing to indicate that more marketers are adopting data for contextual targeting to decrease wasted media spend.

We spoke with Dan Brough, head of Agency Development at Google’s Waze, about how location signals can be stretched across multiple targeting mechanisms to engage more deeply with consumers. From using weather data to destination targeting to reach consumers with the right message, in the right place and at the right time, the location lens is powerful. 

Additionally, our own Cory Treffiletti, VP Marketing & Partner Solutions, Oracle Data Cloud spoke with Marc Rappin, Chief Marketing Officer at the Advertising Research Foundation (ARF) about the concept of “what data makes possible” and the importance of creativity in advertising.

Tune into our YouTube channel for more video content from the Oracle Deck at Cannes Lions 2017 and watch our panel sessions: Content is dead (or is it?)Sweet emotion: Straight logicData by the Beach Roundtable: Is your brand safe? and On your mark, get set, prove it!

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?)


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