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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Oracle Wins Trifecta of Adweek “Reader’s Choice” Awards for Brand Safety/Verification, Measurement/Analytics, and DMP

Rob Tarkoff
GVP of Oracle Data Cloud & Oracle Cloud CX

If you’ve ever sat on the couch watching stars parade down a red carpet, you know the most prestigious honors in entertainment are the Academy Awards.

Underneath the Hollywood glitter, however, there’s another reason those awards are held in such high regard: the process by which they are selected. Unlike the Golden Globes or festival awards, Oscar winners are chosen by each nominee’s peers in the entertainment industry, so they reflect the deep expertise of those voters in their craft, particularly as many have worked directly with the nominees.

Over recent weeks, Adweek has led a similar process within the marketing and digital advertising industry to select the finalists and recipients of its 2020 “Readers’ Choice: Best of Tech” Awards. More than 90,000 votes were cast by Adweek readers, the boots-on-the-ground executives who lead digital marketing for agencies, brands, ad tech providers, and publishers across the industry. They know the companies in their industry well, particularly their partners, whom they depend on every day.

The results of the Adweek voting process were announced today, and we were deeply honored and humbled to have received top honors for our Oracle Data Cloud and Oracle CX solutions from our industry peers in three categories:

  • For the second year in a row, Moat by Oracle Data Cloud was named best "Brand Safety/Verification” provider.

  • Moat by Oracle Data Cloud was also honored as best “Measurement & Analytics: Digital & Mobile Display Advertising” provider.

  • Oracle DMP was recognized as best “Data Management Platform (DMP)”

In addition, Oracle was named as a finalist in two other categories: Oracle Responsys for “Martech: Email Marketing Service” and Oracle Data Cloud for “Data Provider.”

Those solutions help marketers solve some of their toughest business challenges: How do I know my ads are being seen by real people? How can I help ensure my ads are running with brand safe and appropriate content? How do I measure the real-world ROI and impact of my campaigns? How do I connect the dots to get a complete measurement view across channels, platforms, and mediums? How do I bring together the best 1st and 3rd party data in a unified platform that helps me find and reach my intended audiences?

At Oracle, we don’t see those as discrete problems, as they are all intertwined, and our Oracle Data Cloud and Oracle CX solutions are designed for marketers to tackle them in a holistic way. Oracle Data Cloud helps advertisers build the right audiences, ensure their ads are reaching real people in brand safe and brand suitable environments, then measure the success and impact of their campaigns on tangible business results.

Oracle CX helps connect those digital marketing efforts to email, support, sales, and back office functions, so every customer experience is defined by the customer and informed by that 360-degree view. We believe every customer interaction matters, no matter where it starts – in marketing, support, sales or even the back office – and our tools help marketers build that unified data-driven customer view they need to improve their business results.

Our success rests on the success of our partners, and we’re proud our industry has chosen us as the best solutions for these critical needs.

For more information about the full range of Oracle Data Cloud and Oracle Cloud CX solutions, please visit us here.

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