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Oracle Data Cloud Blog

Oracle to acquire AddThis

Oracle announced that it has signed an agreement to acquire AddThis, a leading provider of publisher personalization, audience insight and activation tools that powers 15 million websites and enables unmatched audience segment quality, scale and insight.

Oracle Data Cloud is the fastest growing global Data as a Service (DaaS) business, operating the most accurate data ID Graph™ to enable understanding of consumer behavior across all media channels.

Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement. With the addition of AddThis, Oracle Data Cloud’s offering is expected to deliver unprecedented levels of audience insight, measurement and reach.

Learn more about at www.oracle.com/addthis.

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