This year was an exciting one, wasn’t it? From start to finish, 2016 brought both highs and lows: Ad-blocking is on the rise (as are anti-ad blockers); VR is getting more interest and cross-device continues to challenge (and frustrate) data-driven marketers.
It’s become an annual tradition for our blog team to look back before we move forward. By understanding which blogs were most popular with our readers this year, we can better understand what data-driven marketers are most interested in learning next year.
We’ve gathered the top five blog posts that made the biggest impact this year, in order from most popular, so you can catch up before we head into 2017.
- Visa and Oracle Data Cloud Reveal Shifts in Holiday Spending
For our most popular blog of 2016, Oracle Data Cloud teamed up with Visa to reveal holiday shopper insights on Black Friday, Cyber Monday and more. For example, did you know that Black Friday dropped to 13th place in 2015? Download our infographic to better prepare for your holiday campaign next year.
- Oracle Announces Agreement to Acquire Crosswise
On April 14, 2016, Oracle announced it signed an agreement to acquire Crosswise—and our readers got the news. Learn more about Crosswise, the leading provider of machine learning-based, cross-device data in the cloud, which enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics.
- Oracle to Acquire AddThis
It was a big year for Oracle Data Cloud, especially January 5, 2016, when we announced an agreement to acquire AddThis, a leading provider of publisher personalization, audience insight and activation tools. Read more about AddThis, an organization that powers 15MM websites and enables unmatched audience segment quality, scale and insight.
- Why Heineken Works With Oracle Data Cloud
Blog readers wanted to know how Heineken uses data from Oracle Data Cloud to target and influence to drive their targeting strategy and to measure sales lift. Learn more about Heineken and download the case study that made this blog one of the most-read in 2016.
- Connecting with Cooks: How to Reach the Thanksgiving Recipe Seeker
Another popular blog this year was another holiday-centered piece. Our data reveals most-used device, preferred social channel, shopper day part and more. No wonder marketers utilized our infographic to help guide their holiday campaigns.
Here’s to 2017! From all of us at Oracle Data Cloud, we hope you continue to find our information an enlightening, thought-leadership experience for many years to come.
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