On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous accuracy and methodology standards, both Oracle Data Cloud and Moat were selected as partners, certified for viewability and sales lift. We are thrilled to be chosen by Google as trusted measurement partners.
Oracle Data Cloud and Moat enable marketers to measure the connection between online advertising and offline sales, while also quantifying viewability, attention, and brand safety.
Google advertisers and publishers trust Moat to measure inventory across Display & Video 360, Google Ad Manager, and YouTube to provide viewability data and attention metrics.
Oracle ROI is an accurate, causal, in-store measurement solution to help marketers measure their sales lift during and after their campaign. Available on Google Ad Manager and YouTube, Oracle ROI was the first causal measurement solution adopted by all major consumer platforms using a proprietary control methodology that eliminates audience biases commonly unaccounted for in other solutions.
Oracle Data Cloud is proud to partner with Google to improve the transparency and objectivity of measurement standards for the advertising industry by verifying the accuracy of viewability and sales-lift data.