On April 14, 2016 Oracle announced that it signed an agreement to acquire Crosswise, a leading provider of machine-learning based cross-device data in the cloud which enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics.
Uniting identity across desktop browsers and mobile apps to create a meaningful and consistent relationship with customers and prospects has become one of the critical challenges for marketers. Identification methods are different on every device and across every channel, and solving this can enable marketers to save billions of dollars while creating a significantly more effective dialogue with the consumer.
This acquisition provides the Oracle Data Cloud a team of highly trained data scientists, advanced technology and effective algorithms to continue solving this challenge for our customers.
Crosswise’s unique technology processes over one petabyte of user and device activity data, representing billions of unique devices every month. By applying advanced data science and proprietary machine-learning techniques to this data,
Crosswise constructs a new probabilistic Device Map™ every week, matching multiple devices to individual users in an accurate, scalable and high quality manner.
Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behavior across all media channels.
Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement to help more than 80% of the top U.S. advertisers maximize their marketing spend.
The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers’ digital interactions across multiple devices.
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