The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
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Culture
June 19, 2018
News and events look back for Oracle Data Cloud: Spring 2018
Ever wonder what fun events, newsworthy projects, and volunteer opportunities Oracle Data Cloud has been up to behind the scenes? We’ve rounded up our most exciting updates in this blog post for you.
Partner Olympics
Ten of Oracle Data Cloud’s top digital partners came together on May 16 in New York City for an evening of friendly competition and a chance to win gold at our second annual Partner Olympics.
Hosted at The Park restaurant, partner teams competed against each other in fierce battles of Cornhole, Giant Jenga, Pictionary, Ping-Pong, and Pop-A-Shot basketball. At the end of the night, Team Oath was victorious, bringing back the gold medal and bragging rights. Team AppNexus, the defending champions, won silver and Team Twitter won bronze, plus an honorable mention for Best Dressed. Check out some pictures from Partner Olympics.
IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK)
Recently, the IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) to provide seamless 3rd party viewability and verification measurement for ads served in mobile app environments.
The initiative was an entirely collaborative effort with Oracle’s Moat,
comScore, DoubleVerify, Google, Integral Ad Science, and Pandora each contributing their different perspectives and technologies to the industry-wide effort.
Together, these founding members comprised the Commit Group, which worked toward the goal of bringing seamless integration for mobile measurement, ad verification, and flexibility for advertisers and agencies. Learn more on the Oracle Data Cloud blog.
Retailer Share Group
Also in May, our Consumer Packaged Goods Retail team at Oracle Data Cloud hosted the Retail Share Group (RSG) in Chicago. Fun fact: The Oracle offices are in the Willis Tower, the eighth tallest building in the world. The morning session included Oracle Data Cloud research findings and retailer best practices, followed by lunch with a view on the 99th floor Skydeck.
The afternoon session featured a panel discussion on current digital trends and challenges in the retail space. The panel was moderated by Oracle Data Cloud’s own Blake Eisler, Director, Client Solutions and included Shawn Riegsecker, Centro CEO; Brandi Pitts, VP, Marketing and eCommerce at Reynolds Consumer Products; and Robin Opie, GVP, Oracle Data Cloud. One retail participant exclaimed that RSG was, “One of the best share groups we’ve had for quality and quantity of content in a short time.”
Oracle makes an Impact
Impact is Oracle Data Cloud’s first employee resource group and our goal is to increase gender diversity and parity across our organization. Our group has nearly 200 members who form a global community that serves as a forum for education, discussion, networking, and action.
Michelle Hulst, GVP of Marketing & Strategic Partnerships at Oracle Data Cloud and MAKERS board member, recently discussed her role as an executive sponsor of Impact and how Oracle Data Cloud is changing the game for women in the industry. Learn more from Michelle and the Impact team on the Oracle Data Cloud blog.
Hackathon
In mid-May we hosted our fourth Oracle Data Cloud Hackathon in Reston, VA. Teams from all over the globe traveled to participate in this 24-hour event. These events encourage cross-team collaboration on projects that will have a culture or business impact.
Employees love the opportunity to come together with teams they don’t normally work with to build, create, and problem solve while having a lot of fun. At Oracle Data Cloud, we work hard and play hard—the networking, games, and competitions during these hackathons are just another way we introduce our teammates to Oracle’s ever-evolving culture. Learn more about Oracle Data Cloud's unique culture.
Moat Measurement Series
During a recent visit to Sao Paulo, Brazil, Moat hosted the first installment of our educational International Measurement Series—with more than 60 attendees representing brands, the largest agency holding companies, and representatives from local publishers and platforms.
The event, an introduction of Moat to the Brazilian market, featured a state of the industry keynote highlighting in-market benchmarks, a spotlight feature on social analytics, and a volunteer panel discussion about the challenges advertisers and agency teams face in quantifying success of their digital marketing investments. Check out more information on Moat Measurement and learn key insights from the sessions on the blog.
ARF Women in Analytics
On May 2, Oracle Data Cloud Senior Client Partner Joanna Havlin moderated a panel called “Evaluating Creative,” devoted to creative evaluation, building a community, and honing leadership skills. The mission of the ARF Women in Analytics is to advance the analytics industry by moving the needle on gender equality, and to inspire, motivate, and energize women through events, evangelizing female leadership, and creating a co-mentoring environment. Those attending had an opportunity to network with fellow women in the industry.
Advertising Week Asia
Oracle Data Cloud General Manager Toru Sasaki spoke on a panel, “Viewability: The Key to Driving Impact Across Screens," for AdvertisingWeek Asia. The May 16 panel discussion dove into brand safety and viewability and provided the Japan market an introduction to why MOAT and Grapeshot are vital when solving cross-device challenges. Out of more than 100 sessions, “Viewability” was ranked in the top 5 recommended sessions by Digiday Editor-in-Chief Brian Morrissey.
Data Quality Labeling Standards
The ARF, CIMM, and DMA announced in May their plans to develop audience “data quality labeling standards.” In a recent video featuring Mike Schumacher, Oracle Data Cloud Vice President, Data Science, explained the initiative is intended to help standardize data quality and transparency for marketers.
Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook!