X

Mobile

Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...

Read more
Data-driven marketing

3 Ways mobile data helps you better connect with consumers

This week’s guest blog post is contributed by Ari Saposh, VP of Data, oneAudience. In an ever-evolving digital era, marketers are increasingly challenged to keep...

Read more
Data-driven marketing

How to use location data effectively in your ad campaign

This week’s guest blog post is contributed by Matt Kojalo, VP, Adtech at Skyhook Wireless, Inc. Much has been said about the value that location data brings...

Read more
Automotive

3 Ways auto brands leverage mobile-only creative

This blog post is abstracted from the original article, written by Doug Manson, VP Creative, AdColony, published in Intersections: Where data meets art...

Read more
Data-driven marketing

Time: A critical dimension of understanding mobile consumers

This week’s guest blog post is an abstract from the original published in The Data Source by Anindya Datta, Founder, CEO, Chairman, Mobilewalla. Understanding...

Read more
Data-driven marketing

Mobile targeting must-haves from Eyal Yechezkell, OneAudience

In this week’s blog, we asked Eyal Yechezkell, Founder, OneAudience for his view on data-driven, multi-channel connection in 2016 and the true value of mobile. Or...

Read more
Data-driven marketing

The mobile DMP: Reach relevant audiences across devices and channels

A mobile data management platform ingests, organizes and segments first and third-party mobile data assets in to one central location where marketers and...

Read more
Mobile

Five Reasons to Reach Consumers in Mobile Apps

This week's guest blog post is brought to you by PushSpring's Brandon Zirkle, Director, Product Strategy. As mobile advertising continues to outpace growth in...

Read more
Oracle

Integrated Cloud Applications & Platform Services