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Mobile

Guest authors + Interviews

What’s the optimal size for a mobile ad?

This week’s guest blog post is contributed by Brian Barwick, Account Manager, Oracle Data Cloud. The average consumer’s smartphone screen has become precious...

Data-driven marketing

How device usage provides context around consumer behaviors

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  We all have...

Guest authors + Interviews

IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK)

This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open...

Data-driven marketing

Winning customers who are about to switch services

This week’s guest blog post is contributed by Jack Foster, Product Strategy, Consumer Tech, Telecom, and Media & Entertainment​, Oracle Data Cloud.  By now,...

Data-driven marketing

3 Ways mobile data helps you better connect with consumers

This week’s guest blog post is contributed by Ari Saposh, VP of Data, oneAudience. In an ever-evolving digital era, marketers are increasingly challenged to...

Data-driven marketing

How to use location data effectively in your ad campaign

This week’s guest blog post is contributed by Matt Kojalo, VP, Adtech at Skyhook Wireless, Inc. Much has been said about the value that location data brings to...

Data-driven marketing

How to improve your reach with cross-device

This week’s guest blog post is contributed by Curt Blattner, Head of OnRamp Solutions, Oracle Data Cloud. Most companies comparing CRM onboarding providers are...

Automotive

3 Ways auto brands leverage mobile-only creative

This blog post is abstracted from the original article, written by Doug Manson, VP Creative, AdColony, published in Intersections: Where data meets art and...

Data-driven marketing

Time: A critical dimension of understanding mobile consumers

This week’s guest blog post is an abstract from the original published in The Data Source by Anindya Datta, Founder, CEO, Chairman, Mobilewalla. Understanding...