Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge...
Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge – in order to understand all the things data makes possible – involves researching what works and what doesn’t. To provide those must-have insights for today’s marketers, Oracle Data Cloud partnered with Forbes to publish a groundbreaking report. Here’s why it’s necessary reading for any industry leader. The...
Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge – in order to understand all the things...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to provide a respite from the years of relying on GRPs and subscription figures as proxies for effectiveness. Finally, marketers could ascribe a degree of certainty – or, at...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For decades, there’s a question that has...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive path-to-purchase? Seemingly, too much. Numerous reputable companies have followed consumers, mapped out their process, the different touch points along the way, all of the resources they turn to for information, how many vehicles are in their consideration set, and how long the shopping and buying process ultimately takes...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive path-to-purchase? Seemingly, too...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must stand out during this busy season to capture the attention of shoppers. Two audiences that capture a wide reach of buyers across many verticals are holiday party hosts and holiday party guests. We created two audiences from 2015 online behavioral data to learn more about where they shop, what they shop for and how they...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must stand out during this busy season to...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using Return on Ad Spend (ROAS) as the sole performance metric for determining whether an online campaign was successful. I expressed concern about this ‘marketing myopia’ behavior because it is short-sighted and undermines a brand’s ability to grow sales and remain healthy. My prior remarks notwithstanding, it would be silly...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using Return on Ad Spend (ROAS) as the sole...
This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with...
This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with mobile, mobile, mobile. So much so that I would argue that a true meaning of mobile is no longer clear or consistent across the industry. During this time, some marketers have developed a bit of tunnel vision and have been overly focused on trying to design mobile campaigns to be clones of desktop campaigns and show...
This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with mobile, mobile, mobile. So much so that...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data Science, originally published in the Oracle Data Cloud Summit at Cannes magazine. Imagine you are a Media Planner in Marseille who spends your free time running along the Mediterranean Coast and enjoying outdoor picnics year-round. You receive a fantastic job opportunity in Washington, DC, but moving would require giving up...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data Science, originally published in the Oracle...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of creativity and data. In addition to hosting everything from thought leadership sessions with the best and brightest in the industry, to CannesFit, a beachside Crossfit workout lead by our Oracle Data Cloud SVP Eric Roza, we enjoyed every second of our experience. Whether you were able to attend the event in person and...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of creativity and data. In addition to...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably begin with a variation of one of the two statements: “We can finally answer the iconic question posed years ago by famous retail magnate John Wanamaker: "Half of my advertising is wasted. I just don’t know which half." … or … "We are entering a golden age of marketing measurement and accountability for marketing...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably begin with a variation of one of the two...
