This week's blog is contributed by Trent Salazar, Data Scientist, Oracle Data Cloud. Advertising is full of “magic” numbers. Does an ad need to be shown three,...
This week's blog is contributed by Trent Salazar, Data Scientist, Oracle Data Cloud. Advertising is full of “magic” numbers. Does an ad need to be shown three, five, or even ten times to a consumer before achieving the desired effect? This question of how many ads to serve per individual is generally called Effective Frequency, and for well over 100 years, marketers have been publishing treatises on the topic. Back in 1885, British merchant Thomas Smith published “Successful...
This week's blog is contributed by Trent Salazar, Data Scientist, Oracle Data Cloud. Advertising is full of “magic” numbers. Does an ad need to be shown three, five, or even ten times to a...
This blog post was contributed by Tara DeZao, Sr. Content Manager, Oracle Data Cloud. Data-driven marketing is often a mix of art and science. So this fall, as...
This blog post was contributed by Tara DeZao, Sr. Content Manager, Oracle Data Cloud. Data-driven marketing is often a mix of art and science. So this fall, as I loaded my calendar with Advertising Week XII sessions, I made sure to register for a session presented by The ARF “How Advertising Works: Building Brands in the Brain.” The session explored mixing the art of advertising with neuroscience techniques to measure physical and emotional responses in the brain then using...
This blog post was contributed by Tara DeZao, Sr. Content Manager, Oracle Data Cloud. Data-driven marketing is often a mix of art and science. So this fall, as I loaded my calendar with...
Data is now the absolute key driver for successful organizations. Spanning not just marketing teams, but sales as well as customer operations. And those who...
Data is now the absolute key driver for successful organizations. Spanning not just marketing teams, but sales as well as customer operations. And those who harness its power now have a competitive advantage over those who don’t. Leading organizations are now using data to revolutionize the customer experience. But what does success look like? Oracle Data Cloud teamed up with research firm IDC to examine 6 successful companies that use data to: - Optimize and inform marketing...
Data is now the absolute key driver for successful organizations. Spanning not just marketing teams, but sales as well as customer operations. And those who harness its power now have a...
This week's guest post is the second in a series from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud (read the previous blog in this series, here). Today’s...
This week's guest post is the second in a series from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud (read the previous blog in this series, here). Today’s post focuses on Rule No. 2: Focus on the right questions for your audience plan. Let’s talk reality for a minute: Car sales have been exploding over the past few years. Growth rates are strong and the average price of a sold vehicle is at an all-time high. But sustaining this growth won’t be possible for long,...
This week's guest post is the second in a series from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud (read the previous blog in this series, here). Today’s post focuses on Rule No. 2: Focus on the...
This week's guest post is from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud. The Automotive digital upfront is the stuff of legends. In the late ‘90s to...
This week's guest post is from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud. The Automotive digital upfront is the stuff of legends. In the late ‘90s to early 2000s, it was the best set-it-and-forget-it proposition available to auto marketers who were looking to secure mindshare among the people on the cusp of heading to a dealership to purchase a vehicle. It started with the largest manufacturers locking up the most coveted pages on important online car shopping sites...
This week's guest post is from Joe Kyriakoza, VP/GM Automotive, Oracle Data Cloud. The Automotive digital upfront is the stuff of legends. In the late ‘90s to early 2000s, it was the...
Last week on AdWeek’s “SocialTimes” social media blog, they highlighted what brands can learn from customer conversations on social media. Here at Oracle Data...
Last week on AdWeek’s “SocialTimes” social media blog, they highlighted what brands can learn from customer conversations on social media. Here at Oracle Data Cloud, we call that “Voice of the Customer” data and it’s powerful. Listening to your customers’ voice can provide answers to the key questions we wish to answer as business decision makers: Who are my prime audience targets? What trends are shaping around my products and services? Are my customers happy? How do the...
Last week on AdWeek’s “SocialTimes” social media blog, they highlighted what brands can learn from customer conversations on social media. Here at Oracle Data Cloud, we call that “Voice of...
Today’s guest blog post was provided by Dwight Green, SVP/GM, Digital Strategy & Solutions, at Datamyx. Dwight explores conundrums, clicks, and a call to...
Today’s guest blog post was provided by Dwight Green, SVP/GM, Digital Strategy & Solutions, at Datamyx. Dwight explores conundrums, clicks, and a call to marketers. CMOs and other marketing executive leaders face key challenges delivering on direct marketing objectives through digital advertising (e.g. online and mobile). This is expressly true for those with high-value offerings like home mortgages and other financial products. How do you reach the ideal consumer audiences...
Today’s guest blog post was provided by Dwight Green, SVP/GM, Digital Strategy & Solutions, at Datamyx. Dwight explores conundrums, clicks, and a call to marketers. CMOs and other marketing executive...
Market analyst comScore reported that Cyber Monday desktop spending exceeded $2 Billion this year – making it the biggest U.S. online spending day in history....
Market analyst comScore reported that Cyber Monday desktop spending exceeded $2 Billion this year – making it the biggest U.S. online spending day in history. The 17% increase over 2013 desktop spending marks the 6th year of revenue growth for Cyber Monday. This continued growth represents an expanding opportunity for digital advertisers to reach targeted audiences online. Just before the Thanksgiving holiday, Oracle Data Cloud released the Oracle Pulse Report: The Who, What...
Market analyst comScore reported that Cyber Monday desktop spending exceeded $2 Billion this year – making it the biggest U.S. online spending day in history. The 17% increase over 2013...
