This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with...
This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with mobile, mobile, mobile. So much so that I would argue that a true meaning of mobile is no longer clear or consistent across the industry. During this time, some marketers have developed a bit of tunnel vision and have been overly focused on trying to design mobile campaigns to be clones of desktop campaigns and show...
This week’s guest blog post is contributed by Mike Jurbala, Associate Director, Digital Data, Merkle Inc. We’ve all been inundated over the past few years with mobile, mobile, mobile. So much so that...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data Science, originally published in the Oracle Data Cloud Summit at Cannes magazine. Imagine you are a Media Planner in Marseille who spends your free time running along the Mediterranean Coast and enjoying outdoor picnics year-round. You receive a fantastic job opportunity in Washington, DC, but moving would require giving up...
This week’s guest blog post is contributed by Andrew Van Benschoten, Senior Data Scientist, Strategic Analytics and Mike Schumacher, Senior Director, Data Science, originally published in the Oracle...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of creativity and data. In addition to hosting everything from thought leadership sessions with the best and brightest in the industry, to CannesFit, a beachside Crossfit workout lead by our Oracle Data Cloud SVP Eric Roza, we enjoyed every second of our experience. Whether you were able to attend the event in person and...
From June 18-25, Oracle Data Cloud joined the entirety of the media and advertising community at the Cannes Lions Innovation Festival at the intersection of creativity and data. In addition to...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably begin with a variation of one of the two statements: “We can finally answer the iconic question posed years ago by famous retail magnate John Wanamaker: "Half of my advertising is wasted. I just don’t know which half." … or … "We are entering a golden age of marketing measurement and accountability for marketing...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Many articles about marketing campaign measurement invariably begin with a variation of one of the two...
This week’s guest blog is contributed by David Kelly, Founder & CEO, Analytics IQ, and was originally published in the official magazine for the Oracle Data...
This week’s guest blog is contributed by David Kelly, Founder & CEO, Analytics IQ, and was originally published in the official magazine for the Oracle Data Cloud Summit in June 2016. For years, philosophers have argued about the nature of reality. Empiricists like David Hume maintained all we know must be rooted in observable facts. Meanwhile, rationalists like René Descartes thought an inkling of innate knowledge fueled our ability to understand the world around us. I land...
This week’s guest blog is contributed by David Kelly, Founder & CEO, Analytics IQ, and was originally published in the official magazine for the Oracle Data Cloud Summit in June 2016. For...
This week’s blog post is contributed by Kevin Whitcher, Senior Director, Product Management, Oracle Data Cloud. One of my favorite quotes on measurement is from...
This week’s blog post is contributed by Kevin Whitcher, Senior Director, Product Management, Oracle Data Cloud. One of my favorite quotes on measurement is from W. Edward Deming: “You can’t manage what you don’t measure.” We take measurement pretty seriously here at Oracle Data Cloud. We see it as our job to allow data-driven marketers to hold their media accountable with robust measurement and are proud to have lead that revolution in the digital space with Oracle Data...
This week’s blog post is contributed by Kevin Whitcher, Senior Director, Product Management, Oracle Data Cloud. One of my favorite quotes on measurement is from W. Edward Deming: “You can’t...
This week’s guest blog was contributed by Ben Sylvan, Director, Client Solutions, Oracle Data Cloud. Be sure to read part one of this series on the blog!...
This week’s guest blog was contributed by Ben Sylvan, Director, Client Solutions, Oracle Data Cloud. Be sure to read part one of this series on the blog! Yesterday, Oracle Data Cloud brought you the first five of the 10 best practices for using Purchase-Based Targeting and ROI. Read on to discover more rules to streamline your brand’s data-driven strategy – focusing on driving sales and measuring what matters. These best practices are grounded in analysis of more than 1,000...
This week’s guest blog was contributed by Ben Sylvan, Director, Client Solutions, Oracle Data Cloud. Be sure to read part one of this series on the blog! Yesterday, Oracle Data Cloud brought you the...
This week’s blog was contributed by Andrew Van Benschoten, Senior Data Scientist, Oracle Data Cloud. When marketers attempt to improve their Return on Ad Spend...
This week’s blog was contributed by Andrew Van Benschoten, Senior Data Scientist, Oracle Data Cloud. When marketers attempt to improve their Return on Ad Spend (ROAS), they often approach Oracle Data Cloud for advice on how to drive greater incremental sales. While that’s a natural response to lower-than-expected returns, it fails to consider the other side of the campaign equation: cost. It’s particularly critical to examine media expenses, as they represent a substantial...
This week’s blog was contributed by Andrew Van Benschoten, Senior Data Scientist, Oracle Data Cloud. When marketers attempt to improve their Return on Ad Spend (ROAS), they often approach Oracle Data...
Oracle Data Cloud gives businesses access to data on 110MM U.S. households, $3T in consumer transactions and from over 1,50 data providers through the BlueKai...
Oracle Data Cloud gives businesses access to data on 110MM U.S. households, $3T in consumer transactions and from over 1,50 data providers through the BlueKai Marketplace. That’s more data than any other platform. While we focus on volume, we really focus on quality. We offer not only 40,000+ audiences from our curated data, but our Business Development team at Oracle strives to bring best-of-breed brands into the BlueKai Marketplace. When sourcing branded data partners, our...
Oracle Data Cloud gives businesses access to data on 110MM U.S. households, $3T in consumer transactions and from over 1,50 data providers through the BlueKai Marketplace. That’s more data than any...
