On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous...
On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous accuracy and methodology standards, both Oracle Data Cloud and Moat were selected as partners, certified for viewability and sales lift. We are thrilled to be chosen by Google as trusted measurement partners. Oracle Data Cloud and Moat enable marketers to measure the connection between online advertising and offline...
On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous accuracy and methodology standards, both...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle Data Cloud’s partners and advertisers, has provided 3rd party measurement across the walled gardens such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. From our research, we know the primary driver of success in social is a creative message tailored to the right audience and adapted to the unique environment...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle Data Cloud’s partners and advertisers,...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) to provide seamless 3rd party viewability and verification measurement for ads served in mobile app environments. The initiative was an entirely collaborative effort with Oracle’s Moat, comScore, DoubleVerify, Google, Integral Ad Science, and Pandora each contributing their...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) to...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel was the one that would have driven real sales results—or worse—the results you got were inaccurate? Campaign measurement can cause challenges for any brand. Decisions made from inaccurate data and false positives have financial consequences, and the time spent getting back on the right track also negatively impacts the...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel was the one that would have driven...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the viewability rates of mobile in-app ads. When the Media Ratings Council (MRC) first set out its guidelines for desktop viewability in 2014, they noted that viewability, in general, was always assumed to be 100 percent. Of course, the truth is different. The MRC eventually acknowledged in a 2015 communication on mobile...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the viewability rates of mobile in-app ads. When...
This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV...
This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV continues to be a driving force in advertising. Reaching the largest screen in any given household—leveraging that ideal combo of sight, sound, and motion—was a cornerstone of most large-scale campaigns. But, in recent years, the explosive growth of digital-ad spending caught up and now passes TV’s share of ad spend....
This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV continues to be a driving force...
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital...
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital campaigns Today’s advertisers gain insight into audience and media performance of digital campaigns by using a multitude of digital measurement products, with a goal to estimate the incremental sales impact generated by a campaign. The accuracy of these products is crucial in developing future campaign strategies....
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital campaigns Today’s advertisers gain...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital frontiers has never been greater and it’s up to marketers like us to continue to push for innovation in data, insights, media and technology and to connect more deeply with our customers. On October 11, industry leaders, business executives and influencers gathered at London’s Ham Yard Hotel to discuss how to use data...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital frontiers has never been greater...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations,...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations, evolving into a minor panic attack. You think, “I worked so hard to set up this A/B test, get all of the creative assets and the client is really counting on these results.” How could it possibly be flat? Well the good news is that you’re not alone. We help media agencies, creative agencies and advertisers derive insights via...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations, evolving into a minor panic attack. You...
