This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV...
This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV continues to be a driving force in advertising. Reaching the largest screen in any given household—leveraging that ideal combo of sight, sound, and motion—was a cornerstone of most large-scale campaigns. But, in recent years, the explosive growth of digital-ad spending caught up and now passes TV’s share of ad spend....
This week’s guest blog post is contributed by Nora Callas, Platform Partnerships Lead, TV & Video, Oracle Data Cloud. Due to its sheer scale and impact, TV continues to be a driving force...
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital...
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital campaigns Today’s advertisers gain insight into audience and media performance of digital campaigns by using a multitude of digital measurement products, with a goal to estimate the incremental sales impact generated by a campaign. The accuracy of these products is crucial in developing future campaign strategies....
This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital campaigns Today’s advertisers gain...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital frontiers has never been greater and it’s up to marketers like us to continue to push for innovation in data, insights, media and technology and to connect more deeply with our customers. On October 11, industry leaders, business executives and influencers gathered at London’s Ham Yard Hotel to discuss how to use data...
This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital frontiers has never been greater...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations,...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations, evolving into a minor panic attack. You think, “I worked so hard to set up this A/B test, get all of the creative assets and the client is really counting on these results.” How could it possibly be flat? Well the good news is that you’re not alone. We help media agencies, creative agencies and advertisers derive insights via...
This week’s guest blog post is contributed by Elena Bond, Principal Analyst, Client Analytics, Oracle Data Cloud. You’ve been there. Heart palpitations, evolving into a minor panic attack. You...
Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge...
Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge – in order to understand all the things data makes possible – involves researching what works and what doesn’t. To provide those must-have insights for today’s marketers, Oracle Data Cloud partnered with Forbes to publish a groundbreaking report. Here’s why it’s necessary reading for any industry leader. The...
Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge – in order to understand all the things...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to provide a respite from the years of relying on GRPs and subscription figures as proxies for effectiveness. Finally, marketers could ascribe a degree of certainty – or, at...
This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For decades, there’s a question that has...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive path-to-purchase? Seemingly, too much. Numerous reputable companies have followed consumers, mapped out their process, the different touch points along the way, all of the resources they turn to for information, how many vehicles are in their consideration set, and how long the shopping and buying process ultimately takes...
This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive path-to-purchase? Seemingly, too...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must stand out during this busy season to capture the attention of shoppers. Two audiences that capture a wide reach of buyers across many verticals are holiday party hosts and holiday party guests. We created two audiences from 2015 online behavioral data to learn more about where they shop, what they shop for and how they...
The holiday season is upon us and for marketers that means time to target buyers of all kinds. From gifts to food, purchases both large and small brands must stand out during this busy season to...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using Return on Ad Spend (ROAS) as the sole performance metric for determining whether an online campaign was successful. I expressed concern about this ‘marketing myopia’ behavior because it is short-sighted and undermines a brand’s ability to grow sales and remain healthy. My prior remarks notwithstanding, it would be silly...
This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using Return on Ad Spend (ROAS) as the sole...
