Location, location, location. This well-known phrase is a real estate agent’s mantra, but it should be the marketer’s too. Data-driven strategies have...
Location, location, location. This well-known phrase is a real estate agent’s mantra, but it should be the marketer’s too. Data-driven strategies have revolutionized digital marketing, and more recently, device location data has improved the ability to relevantly execute and effectively measure campaigns. Not only does location data help marketers better understand store visitation, but it also identifies who might be frequenting retailers without purchasing anything. This...
Location, location, location. This well-known phrase is a real estate agent’s mantra, but it should be the marketer’s too. Data-driven strategies have revolutionized digital marketing, and more...
Father’s Day is celebrated each year by millions of families globally. From picking the perfect gift, to celebrating dad in the most unique way, everyone's idea...
Father’s Day is celebrated each year by millions of families globally. From picking the perfect gift, to celebrating dad in the most unique way, everyone's idea of the best celebration is different, and so is every campaign. Father’s Day may have come and gone this year but these insights are evergreen. In this article, we look back on the content trends that evolved in the lead up to Father’s Day, and provide the overarching takeaways that will help you plan future...
Father’s Day is celebrated each year by millions of families globally. From picking the perfect gift, to celebrating dad in the most unique way, everyone's idea of the best celebration is different,...
During the holiday season, deliver more effective campaigns by utilizing these 10 tips and tricks.
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But...
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But despite universal agreement in the industry that it’s a significant issue, there are still common misunderstandings throughout the digital media industry about how IVT is generated, how to find it, and even what it is. We recently hosted a live webinar, “Shedding a Light on Invalid Traffic,” covering those topics and...
Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But despite universal agreement in...
On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous...
On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous accuracy and methodology standards, both Oracle Data Cloud and Moat were selected as partners, certified for viewability and sales lift. We are thrilled to be chosen by Google as trusted measurement partners. Oracle Data Cloud and Moat enable marketers to measure the connection between online advertising and offline...
On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous accuracy and methodology standards, both...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle Data Cloud’s partners and advertisers, has provided 3rd party measurement across the walled gardens such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. From our research, we know the primary driver of success in social is a creative message tailored to the right audience and adapted to the unique environment...
This week’s guest blog post is contributed by Katie Dulle, Sr. Director Platform Development, Oracle Data Cloud. For nearly two years, Moat, along with Oracle Data Cloud’s partners and advertisers,...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) to provide seamless 3rd party viewability and verification measurement for ads served in mobile app environments. The initiative was an entirely collaborative effort with Oracle’s Moat, comScore, DoubleVerify, Google, Integral Ad Science, and Pandora each contributing their...
This week’s guest blog post is contributed by Katrina Estrella, Communications Manager, Oracle Data Cloud. Recently, the IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) to...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel was the one that would have driven real sales results—or worse—the results you got were inaccurate? Campaign measurement can cause challenges for any brand. Decisions made from inaccurate data and false positives have financial consequences, and the time spent getting back on the right track also negatively impacts the...
Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel was the one that would have driven...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the viewability rates of mobile in-app ads. When the Media Ratings Council (MRC) first set out its guidelines for desktop viewability in 2014, they noted that viewability, in general, was always assumed to be 100 percent. Of course, the truth is different. The MRC eventually acknowledged in a 2015 communication on mobile...
This week’s post is contributed by Victor Gamez, Content Marketing Manager, Oracle Data Cloud. Believe it or not, it wasn’t always hard to “figure out” the viewability rates of mobile in-app ads. When...
