We look back on 2020 with seven adtech industry takeaways.
Learn the steps to take your lift measurement solution from frustrating to functional.
Oracle Data Cloud is proud to announce our support for the newly launched Open Measurement (OM) for Web Video SDK.
Learn how Pandora goes beyond standard baseline metrics to drive campaign ROI and deliver their advertisers true digital impact.
Read about Moat Outcomes, an always-on platform that's changing the measurement game.
Check out these tips to ensure your media measurement strategy is results-driven and effective.
What is the industry doing to address the critical problem of cross-platform clarity?
5 tips for measuring consumer attention for your digital campaigns.
Learn what metrics you need to use to measure attention on branded content advertising.
