Guest authors + Interviews

Shedding a light on invalid traffic

Invalid traffic (IVT) has been a subject of deep concern for marketers and media companies alike for several years as plenty of news headlines can attest. But...

Data-driven marketing

Oracle Data Cloud becomes a certified Google Measurement Partner

On July 10, Google announced the launch of a Measurement Partners Program offering brands a variety of verified measurement solutions. After meeting rigorous...


4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

Data-driven marketing

The power of inflight campaign optimization in a digital world

This week’s guest blog post is contributed by Beth Evenson, Senior Manager of CPG Measurement Strategy, Oracle Data Cloud. Most marketers agree measurement is...

Data-driven marketing

The need for online activity data is real

This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital...

Data-driven marketing

3 Key takeaways from Oracle Data Cloud’s 2017 EU Data Summit

This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital...

Data-driven marketing

Oracle and Forbes team up for data-driven insights

Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge...

Data-driven marketing

Your attribution model is broken

This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For...


Edmunds and Oracle Data Cloud: Tips for auto marketers

This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive...


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