X

Measurement

CPG

4 Key components of accurate campaign measurement

Imagine the headaches and repercussions if you learned you’ve been pouring money into the wrong audience, creative, or placement. What if a different channel...

Data-driven marketing

The power of inflight campaign optimization in a digital world

This week’s guest blog post is contributed by Beth Evenson, Senior Manager of CPG Measurement Strategy, Oracle Data Cloud. Most marketers agree measurement is...

Data-driven marketing

The need for online activity data is real

This week’s guest blog post is contributed by Christa Hammond, Data Science Manager, Strategic Analytics, Oracle Data Cloud. Determining performance of digital...

Data-driven marketing

3 Key takeaways from Oracle Data Cloud’s 2017 EU Data Summit

This week's guest blog post is contributed by Emmeline Toyama, Sr. Product Analyst, Oracle Data Cloud. Demand for pushing marketing boundaries into new digital...

Data-driven marketing

Oracle and Forbes team up for data-driven insights

Data is essential to fueling successful campaigns, driving better customer connection and fueling innovation. And staying on that constantly moving cutting-edge...

Data-driven marketing

Your attribution model is broken

This week’s guest blog post is an abstract from the original published in The Data Source by Tom Riordan, Director of Special Operations, TubeMogul, Inc. For...

Automotive

Edmunds and Oracle Data Cloud: Tips for auto marketers

This guest blog post is contributed by Joe Kyriakoza, VP/GM, Automotive, Oracle Data Cloud. What do we know about the car-buying process and the automotive...

CPG

How to target holiday party guests and hosts

The holiday season is upon us and for marketers that means time to target buyers of all kinds.  From gifts to food, purchases both large and small brands must...

CPG

Marketing myopia, part II: When focusing solely on ROAS is in a brand’s best interest

This week’s guest blog is contributed by Jim Greco, Senior Analytics Director, Oracle Data Cloud. Previously, I wrote about a growing infatuation with using...