The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
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Data-driven marketing,
The Data Hotline
September 6, 2017
Make your marketing campaign stand out amid holiday ad clutter
Let’s say you’re an ad. How do you stand out in a crowd?
Even the best, most highly creative and beautiful ad is wasted if shown to the wrong buyer. And at no time is this more critical than at the holidays.
During the holiday season, advertising clutter is higher than ever. We've gone from being exposed to about 500 ads a day back in the 1970s to nearly 5K a day in the 2000s, CBS news reports.
And through traditional marketing methods, ad impressions typically increase 50 percent during the holidays.
Wait, 50 percent higher impressions during the holidays? So, what does that mean for your audience?
We did the math. That’s 7.5K impressions per person, per day, during the holiday season—if impressions increase by 50 percent (that’s 232.5K imps/person during December).
And more than a half million ads per person from October to December (697.5K to be exact) cross-channel.
It’s no wonder why customer attention spans are strained.
How then can marketers ensure their hard-won campaigns aren’t thrown away like last year’s wrapping paper? Well, it’s time to get relevant and target shoppers that actually want to buy what you’re selling.
Oracle Data Cloud analyzed 116 campaigns with diversity of advertisers, publishers and categories.
Our team found that relevant, data-driven audiences drove more than 80 percent higher incremental sales on average relative to their native target counterparts within the same campaign.
In other words, true success isn’t about adding to the clutter at the holidays—it’s about being relevant to your consumer, so when your ad does land, it’s exactly what they want to see.
Get your holiday audiences now.
Our Data Hotline team, here year-round to help marketers answer their most pressing data-driven questions, share their most requested audiences from the 2016 holidays—in hopes that you, too, can get the competitive edge.
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Post-Holiday Bargain Shoppers
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Top Holiday Spenders
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Price-Conscious Holiday Shoppers
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New Year's Resolutions: Organization
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New Year's Resolutions: Weight Loss
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Black Friday/Cyber Monday shoppers
Curious about these audiences, too? We’re here to help.
Get your free audience plan now to supercharge your holiday campaign, today.
Don’t forget, The Data Hotline also delivers custom audiences. Honorable mention for most festive holiday audience request goes to “Sparkling Wine Category Buyers.” Reach out to us today so we can help you secure a record-breaking holiday season.
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