The cookie as we know it is on its way out. It has never been more important for digital advertisers to have the ability to understand the nuances of the content their advertising appears alongside. How will this work in practice and what are the features a buyer and seller will need to support post-cookie media transacting? And how will that be the key to finding brand-suitable environments for advertising in the future?
While the concept of ‘context’ in digital is not a new phenomenon, the technology that underpins these solutions has undergone tremendous change and evolution, as well as what data we can leverage as a result.
Oracle Data Cloud will lead a conversation about “Contextual Intelligence in a Post-Cookie World” at all three of 614 Group’s upcoming Brand Safety Series of events:
Join Derek Wise, Chief Product Officer, and Addy Cutts, Director of Platforms, APAC, as they discuss brand suitability: past, present, and future. They will demonstrate how to ensure you’re best positioned to leverage the latest technology in the service of your digital media campaigns.
“We are thrilled to have Derek and The Team at Oracle Data Cloud as a global supporter of our event series,” said Rob Rasko, President of The Brand Safety Series of Events. “The community of individuals who care about keeping brands safe is global, and these events represent just a fraction of leaders who are passionate about this effort, we are grateful to have leaders like Oracle involved as we shape these ever-evolving industry conversations."
Want more information about brand safety and contextual intelligence? Check out these resources: