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Oracle Data Cloud Blog

Focus on the right audience data for your holiday campaign

In today’s digital world, there’s one thing we can all agree on: marketers can’t afford to waste ad dollars on the wrong audience, especially at the height of a holiday campaign. The task of turning prospects into buyers at this time of year can certainly turn up the pressure to deliver results. The good news is that our experts at The Data Hotline are always available to help. Deliver results this season with some of these holiday audiences:

Seasonal Shoppers and Spenders: Target seasonal shopping households with likely seasonal spend at big box & club stores, children’s stores, luxury & standard department stores and Consumer Electronics between Thanksgiving and Christmas. And don’t forget seasonal spenders by targeting households with likely spend at apparel stores.

Big Bakers: These baking enthusiasts love to spend their holidays preparing sweets in the kitchen. With family and friends to feed (and coworkers, too), now is the time of year to target this audience as they fill shopping carts filled with baking supplies.

Holiday Entertainers: It’s one of the most entertainment-heavy times of the year, so target party hosts this season as they show their love for entertaining in their menu planning, holiday decorating and preparing delicious meals.

Winter Activity Enthusiasts: Let’s not leave out the slopes when considering the holidays! Whether skiing, snowboarding, or snowshoeing, drive results by targeting consumers who need apparel and equipment that prepare them for the elements this season.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Iakov Filimonov/Shutterstock

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