The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Introducing Digital While Distancing: A Special Webinar Series

As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. And as physical events and marketing budgets are shifting across the industry, our team at Oracle Data Cloud wondered, how can we stay connected and bring value to the market as we all navigate an unprecedented time?

Today we are launching a new virtual initiative—Digital While Distancing: A Webinar Series. Attendees can join our experts at Oracle Data Cloud for this special digital event series and learn key tactics to maximize campaign ROI and be informed about today's most pressing programmatic topics such as invalid traffic (IVT) detection, brand safety, attention analytics, and more.

Here is what we have slated:


Bots & Bogus Impressions: Modern IVT and Safeguarding Spend

Effective IVT technology must be able to differentiate traditional bot traffic that makes the internet better while managing and eliminating the threat of its malicious counterpart. Sam Mansour, IVT Product Principal for Moat by Oracle Data Cloud, explores insights into the world of modern IVT detection, one of digital’s most complicated and misunderstood challenges. Learn how proper monitoring of IVT can protect ad spend and save budgets.


Why Contextual Intelligence is Your Answer to Finding Brand Suitable Environments Right Now

Ever been to a presentation where the presenter failed to ‘read the room’ and ended up completely ruining their opportunity to engage the audience? The same is true in digital advertising, and these days ‘the room’ can be particularly challenging to read. Derek Wise, Chief Product Officer for Oracle Data Cloud, dives deep on contextual targeting and why extensive keyword blocklisting is not the answer to finding the right place to advertise.


From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement

Attention is a scarce resource and the fundamental core of what all advertisers are seeking. Viewability is a prerequisite to meaningful engagement and one measure of attention, but it’s just the beginning. With video and audio consumption on the rise and budgets shrinking in the current climate, now more than ever it’s critical to understand the impact of your dollars. Christos Sarros, Senior Director, EMEA Measurement Partnerships for Moat by Oracle Data Cloud, carves out an innovative paradigm for measurement and transaction currency beyond clicks and impressions, taking antiquated metrics to task!


Is Anybody Out There? Measuring What Matters from TV to Digital

Consistent, useful measurement from TV to digital was once a pipe dream for advertisers, who were left to wonder who they’re actually reaching and how often across the many platforms. Not anymore! Join Moat by Oracle Data Cloud and iSpot.tv, to learn how advertisers and publishers, for the first time ever, can increase campaign efficiency and gain a universal view of their cross-platform audience.

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